Media and Communication Review

A Two Steps Model of Media Multi-tasking Switch Behavior and its Performance

2025-04-23T12:10:37+00:00

This research constructs a two-step model with Markov chain and exponential density to portray the switch behavior among different media multi-taskings which can demonstrate and predict the performance of media multi-tasking. The empirical data is used to estimate the parameters of the proposed model. Finally, the conclusion is made to future application and researches.

Community Radio, Content Diversity and Representation in Kenya

2025-05-05T06:17:55+00:00

This paper examined community radio and the promotion of content diversity and representation in Nairobi, Kenya. The papers’ objective was to examine how radio stations based in Nairobi balanced the representation of various demographic groups, including marginalized communities, and how they ensure that a wide range of topics, both local and national, are covered. Using a mixed-methods approach: FGDs with listeners, interviews with producers and content analysis of programs across the selected community radio stations, the paper assessed the place of community radio in achieving inclusive content. It was revealed that while community radio in Nairobi has made positive developments in diversifying content and representing different demographic groups, content diversity in Nairobi's community radio stations is limited, with certain demographics underrepresented. National issues often overshadow local content, and there is insufficient engagement with marginalized communities, leading to a lack of diverse perspectives. Also, challenges such as political interference, limited resources, and technological constraints continue to slow down their growth to full potential. Additionally, to improve content diversity and representation in Nairobi's community radio stations, enhanced community participation, providing ongoing capacity-building programs for staff and volunteers, and securing sustainable funding to support high-quality, inclusive programming which mirrors diverse community needs and the adoption of innovative technologies to overcome existing challenges will improve content diversity and representation.

Psychological Effects of Violence Shown in Media Content on Children: A Study of Parents’ Perception

2025-04-23T12:37:52+00:00

The current study aimed to measure the psychological effects of violence in media content on children’s behaviour, desensitization towards real-life violence, and disassociation from cultural norms and values. Using a quantitative approach, data was collected from N=300 parents through online survey to analyze three key variables. These included the time children spend consuming violent media content, their aggressive behavioral outcomes, and desensitization towards violence and cultural disassociation. Findings revealed strong positive correlations between violent media exposure and its adverse outcomes. Specifically, children who consumed more violent media exhibited higher levels of aggression (r = 0.443, p = 0.001), reduced sensitivity towards real-life violence (r = 0.475, p = 0.003), and greater disassociation from cultural norms and values (r = 0.621, p = 0.000). These results support the hypotheses that exposure to violent media fosters learned aggression, normalizes violence, and disrupts cultural identity as well as social relationships among children. The study underscored the critical need for parental monitoring, media literacy initiatives, and regulatory measures to mitigate these harmful effects. Furthermore, the research contributed to the broader understanding of media's role in shaping children’s behavioral and social development.

Assessing psychological appeals in Digital Media Animation for Education of School age Children in select States of North Central Nigeria

2025-04-28T09:57:48+00:00

The study assessed psychological appeals in digital media animation for education in respect of school age children in select states of North Central Nigeria. Through the use of survey, and a carefully determined process of sampling, the FCT-Abuja and Kwara were selected as the focal states which made the study area. Two population segments were considered for this study – the teachers and parents of the school age children making up the study's population. Utilising the Taro Yamane and an online sample calculation solution, the researchers arrived at 381 and 400 samples for the primary and secondary population segments respectively.The personal administered questionnaire was utilised as instrument of data collection. The survey's noteworthy findings showed that exaggeration and posturing, humor appeals, persuasive appeals, and problem appeals are some of the psychological appeals employed for animation contents for teaching youngsters. Among the platforms the survey identified as being used in the school under investigation for content distribution were projectors, whiteboards, and mobile devices. The study concluded that the materials are beneficial since they help the kids develop problem-solving abilities and provide clear explanations of concepts, even though the results also indicated that the adoption of digital media animation for learning in the study area is reasonable. Among other things, it comes to the conclusion that some appeals are ingrained in the digital media animation utilised in the study area by the school and that their acceptance rate for instruction is fairly high. Among other things, the report suggests that educational institutions give priority to producing and utilising digital animation materials for educating school-age children.

Social and Psychological Effects of Instagram Influencers on Young Women

2025-04-30T07:05:31+00:00

Social media applications and other social networking sites are widely used by majority of users all over the world. These are used for the purpose of interaction and information gaining and sharing. Social media applications enable their users to interact with different people, for instance, friends and family members to learn new trends, explore interests, and to get themselves entertained. Furthermore, social media applications also help users to increase their knowledge in a specific field. Additionally, these are also helpful to develop their own network by getting in touch with people related to their fields across the globe. The current study is based on survey technique to investigate and explore the effects and popularity of Instagram on female students of Hazara University. The study used media effects theories, such as social learning theory and cultivation theory. The sample size comprised a total of 200 female students of Hazara University and data was collected by using close-ended questionnaire. The data tabulation and its subsequent analysis revealed that overall majority of the respondents use social media application, that is, Instagram. They frequently upload different content in the form of pictures and videos. The exclusive analysis of the data revealed that overall majority of the respondents follow Instagram influencers and they rarely copy the dresses worn by them. The empirical findings also revealed that majority of young women disagree that Instagram influencers create any psychological effects on them.