ALI, Sana; PASHA, Saadia; HASHMAT, Shazia. Factors Behind Virtual Reality (VR) Enactment for Netflix Watching in Pakistan: An Integrated SEM-ANN-based Study. UMT Artificial Intelligence Review, [S. l.], v. 3, n. 2, p. 44–64, 2023. DOI: 10.32350/umt-air.32.03. Disponível em: https://journals.umt.edu.pk/index.php/UMT-AIR/article/view/3672. Acesso em: 16 jun. 2026.