[1]
Ayesha, K., Muhammad, A. and Usman, M. 2024. Cause-Related Marketing & Millennials’ Purchase Intention: Sequential Mediation of Emotional Arousal and Altruistic Motivation. Journal of Applied Research and Multidisciplinary Studies. 4, 2 (Mar. 2024). DOI:https://doi.org/10.32350/jarms.42.08.