AYUB, Umer; A. RASHID KAUSAR; SHAJARA UL-DURAR. Exploring the Role of Context in Management Innovation Generation: A Case Study of a Pakistani Business Firm. Journal of Applied Research and Multidisciplinary Studies, [S. l.], v. 3, n. 2, p. 58–89, 2022. DOI: 10.32350/jarms.32.04. Disponível em: https://journals.umt.edu.pk/index.php/jarms/article/view/3113. Acesso em: 11 jun. 2026.