UMAIR, Tahira; BUTT, Sadia. The Role of Packaging in Consumers’ Purchase Intentions: Evidence from Packed Milk Industry of Pakistan. Journal of Applied Research and Multidisciplinary Studies, [S. l.], v. 4, n. 2, 2024. DOI: 10.32350/jarms.42.06. Disponível em: https://journals.umt.edu.pk/index.php/jarms/article/view/3426. Acesso em: 11 jun. 2026.