AYESHA, Kayani; MUHAMMAD, Ahmed; USMAN, Mumtaz. Cause-Related Marketing & Millennials’ Purchase Intention: Sequential Mediation of Emotional Arousal and Altruistic Motivation. Journal of Applied Research and Multidisciplinary Studies, [S. l.], v. 4, n. 2, 2024. DOI: 10.32350/jarms.42.08. Disponível em: https://journals.umt.edu.pk/index.php/jarms/article/view/4612. Acesso em: 11 jun. 2026.