DR. QAMAR ABBAS; KOMAL MEHREEN; ABDUL BASIT. Persuasive Appeals: Influence of Digital Advertisements on Consumer Attitude Diversion in E-Shopping. Journal of Applied Research and Multidisciplinary Studies, [S. l.], v. 6, n. 1, p. 53–66, 2025. DOI: 10.32350/jarms.61.03. Disponível em: https://journals.umt.edu.pk/index.php/jarms/article/view/7988. Acesso em: 9 aug. 2026.