MAHMOOD, Shahid; SABIR, Irfan; MASUD, Shahjahan. Impact of Digitalization and Value Co-Creation on Customer Loyalty: The Mediating Role of Emotional Engagement in Banking Services. Journal of Applied Research and Multidisciplinary Studies, [S. l.], v. 6, n. 2, p. 74–100, 2025. DOI: 10.32350/jarms.62.04. Disponível em: https://journals.umt.edu.pk/index.php/jarms/article/view/8113. Acesso em: 11 aug. 2026.