Ayesha, Kayani, Ahmed Muhammad, and Mumtaz Usman. “Cause-Related Marketing & Millennials’ Purchase Intention: Sequential Mediation of Emotional Arousal and Altruistic Motivation”. Journal of Applied Research and Multidisciplinary Studies 4, no. 2 (March 26, 2024). Accessed November 23, 2024. https://journals.umt.edu.pk/index.php/jarms/article/view/4612.