Journal of Applied Research and Multidisciplinary Studies

Impact of Predictive and Agile Project Management Approaches on Project Success: Mediating Role of Team Work Quality

Hajira Tahir — 2025-11-17

The current study aimed to examine the impact of mediating role of Teamwork Quality (TWQ) to determine the relationship between Predictive-Project-Management (PPM), Agile-Project-Management (APM), and Project Success (PS). The study employed a cross-sectional design with survey methodology to analyze the responses of 299 Information Technology (IT) project managers in order to determine the relationships between PPM, APM, and TWQ using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results suggested that both PPM and APM support project success and promote the combination of systematic planning and flexible management processes. In addition, this study demonstrated that TWQ acts as an intermediary variable that supports the connection between PPM, APM, and PS. That is, while PPM and APM can independently produce beneficial effects towards project outcomes; these are also accomplished by enhancing the quality of team-based collaboration. This study provided evidence to Resource-Based Theory (RBT) indicating that effective project management techniques and quality teamwork are organizational resources that assist in creating a sustainable competitive advantage. The results of this study provided useful recommendations to stakeholders to enhance collaborative performance and to blend planned and adaptive project management practices in order to improve project delivery, performance, and overall stakeholder satisfaction. Implications for future research include longitudinal designs, cross-industry comparative analysis, and investigations of other possible intermediate variables, such as leadership style.

The Golden Circle of Sustainability: Aligning Why, How, and What

Numan Aslam — 2025-11-21

Sustainability has become a buzz word and garners a lot of scholarly attention. To achieve business sustainability, sustainable development and sustainable performance play a vital role. However, frequent use of terms such as sustainability, sustainable development, and sustainable performance interchangeably leads to misunderstanding and lack of conceptual clarity. This conceptual paper provides a framework to conceptually clarify each term by using Simon Sinek’s Golden Circle framework based on why, how, and what. This study offers a framework which connects purpose with action and action with performance, along with the Quadruple Bottom Line (QBL) approach, that is, economic sustainability, social sustainability, environmental sustainability, and corporate spirituality. In addition, it shares the muti-stakeholder perspective which includes multiple players, namely individuals, companies and nations as important contributors. This study was conducted in light of the Golden Circle framework and it highlights sustainability as ‘why’ which comprises purpose, sustainable development as ‘how’ which comprises action, and sustainable performance as ‘what’ which comprises the outcome. This results into a clear concept and understanding of sustainability, sustainable development, and sustainable performance for individuals, companies, and countries, form purpose to action to performance.

Evaluating the Use of Social Media for Disaster Communication During Flood Evacuation

Zafar Ali — 2025-11-27

Communication is an essential component of disaster management, especially in the context of flood evacuation. Social media has recently been utilized as a disaster communication tool; however, its efficacy in times of evacuation has not been empirically studied within the context of developing countries. This paper presents research on the role of social media in evacuation communication during the 2025 floods in District Chiniot in Pakistan. A survey of 200 respondents who had access to social media among victims of floods was carried out through a quantitative cross-sectional survey. Data were tabulated with the help of SPSS under descriptive statistics, Pearson correlation and simple linear regression where the relationship between perceived evacuation communication effectiveness and social media usage was studied. The results indicate that the use of social media was very weak and statistically insignificant in the effectiveness of flood evacuation communication (r =. 05, p =. 469). The regression analysis also supported the fact that usage of social media did not have a significant influence on the effectiveness of communication (R² =.003). However, message attributes such as timeliness and clarity also exhibited considerable relationships with trust in information and satisfaction with emergency services, indicating that information quality and not frequency of platforms is vital. Thestudy concludes that social media alone is not a comprehensive solution for flood evacuation but can serve as a complementary communication tool.

The Impact of Digitalization and Value Co-Creation on Customer Loyalty: The Mediating Role of Emotional Engagement in Banking

Shahid Mahmood — 2025-12-04

The study examined the Digitalization of Banking Services (DBS) and Value Co-Creation (VCC) on Customer Loyalty (CL) and using Emotional Engagement (EE) as a mediating factor. The 232 managers and supervisors in the banking sector were sampled and the data were compiled using PLS-SEM to determine both the direct and the indirect relationship. The results illustrate that Value Co-Creation has a positive influence on Emotional Engagement and Customer Loyalty which indicates the significance of participatory service strategies in enhancing customer attachment and loyalty. Digitalization of Banking Services on the contrary has a positive effect on both Emotional Engagement and Customer Loyalty implying that too much automation can increase emotional involvement and increase the loyalty outcomes. The mediation analysis has shown that Emotional Engagement partially mediates the relationships between VCC and CL and between DBS and CL and highlighted the key role of emotions in transforming service experiences into behavioral outcomes. Correlation and path tests prove that relational and participatory strategies prove to be more effective than digitalization itself in building loyalty. The research makes an intellectual contribution to the literature by extending the literature on service relationship theories and models to represent the two-fold impact of digitalization and co-creation through the emotional engagements. In practical terms, the results also highlight why banks need to find a balance between technological effectiveness and engaging participation, so that digitalization does not interfere with, but intensifies relational interactions to increase the retention of customers over the long term.

The Role of Job Resources in Employee Burnout and Work Engagement: Evidence from Pakistani and European Work Contexts

Syed Muhammad — 2025-12-26

The challenge of employee burnout and work engagement has become a priority issue of organisations that have started to work in a more complicated and challenging workplace. Based on the Job Demands Resources (JD-R) model, this paper will discuss how job resources contribute to employee burnout and work engagement in two different geographical settings; Europe and Pakistan. The study is based on a quantitative, deductive research design, which will integrate secondary data (the European Working Conditions Survey 2021, 36 countries) and primary survey data, collected among employees working in different industries in Pakistan. Burnout is theorised as a multidimensional variable (physical and emotional exhaustion), whereas employee engagement is one of the motivational outcomes. These findings suggest both the universal motivation value of job resources in the promotion of engagement and also indicate that the protective nature of job resources in preventing burnout is culturally and context-specific. The study contributes to the JD-R literature by differentiating between burnout dimensions and by providing comparative evidence from Western and South Asian work environments. Practical implications emphasize the need for organisations to design culturally sensitive resource strategies that promote engagement while addressing context-specific sources of burnout.