RASHID, Muhammad; KHAN, Musa. Metaverse as Medium: Understanding the Revival of McLuhan’s Notion ’Medium is the Message’ in the Emergent Virtual Reality Landscape. Journal of Communication and Cultural Trends, [S. l.], v. 6, n. 1, p. 87–108, 2024. DOI: 10.32350/jcct.61.05. Disponível em: https://journals.umt.edu.pk/index.php/jcct/article/view/4192. Acesso em: 14 jul. 2026.