Rashid, Muhammad, and Musa Khan. “Metaverse As Medium: Understanding the Revival of McLuhan’s Notion ’Medium Is the Message’ in the Emergent Virtual Reality Landscape”. Journal of Communication and Cultural Trends 6, no. 1 (June 26, 2024): 87-108. Accessed October 18, 2024. https://journals.umt.edu.pk/index.php/jcct/article/view/4192.