Journal of Communication and Cultural Trends (JCCT) <p>The&nbsp;<em>JCCT</em> is a bi-annual, peer-reviewed, open-access journal, edited by the editorial board of the journal. The <em>JCCT</em> mainly addresses the research articles under the domains of English (American and Asian) Literature, Applied Linguistics, Linguistics, TESOL, ELT, Intercultural Communication, etc.</p> Department of linguistics and communication, University of Management & Technology, Lahore, Pakistan en-US Journal of Communication and Cultural Trends (JCCT) 2706-9141 Rapid Automatized Picture Naming as a Proficiency Assessment for Endangered Language Contexts <p>This paper discusses the use of rapid automatized picture naming (RAN) in the assessment of proficiency among new speakers of endangered languages. Despite the fact that measuring proficiency among new speakers is crucial vis-à-vis the development of didactic materials and understanding language change, there are often a number of practical issues that reduce the practicality of traditional language evaluation methods. This paper investigates the potential of RAN assessments to provide a suitable indication of language proficiency by means of accuracy (ability to name pictures), speed (how quickly a verbal response is produced), and cognitive control (how well the speaker mediates cognitive load while performing the task). Results from RAN assessments administered among new speakers of Wymysorys, in concert with other data collection procedures, indicate that this type of task provides accurate insight into speakers’ proficiency. Latencies in the bilingual picture naming allow accurate insight into speakers’ proficiency as a function of the relative degrees of language entrenchment. However, increasing cognitive load during the assessment via speed of cue stimulus and frequently switching trial language showed no effect relative to the proficiency rank order established by naming accuracy and speed.</p> Robert Borges Copyright (c) 2019 Journal of Communication and Cultural Trends (JCCT) 2019-06-05 2019-06-05 1 1 01 25 The Impact of Social Media (Facebook and YouTube) on Vocabulary Acquisition of ESL Learners <p>This research paper studies the impact of social media, specifically, Facebook and YouTube, on vocabulary acquisition of ESL learners. Using data collected from 30 students studying at the Department of English, IIUI, Islamabad and online responses from teachers with PhD in English, we strove to find out how learners are assisted by social media in vocabulary acquisition. It was discovered through the responses that the majority of teachers and students believe that vocabulary acquisition is improved through social media as it enhances the level of interest of students in second language learning. Overall, this study allows us to analyze the differences in the learning habits of ESL (English as Second Language) learners in a typical classroom environment using the new electronic media which is social media.<br><br></p> Afshan Abbas Rehana Gulzar Zahoor Hussain Copyright (c) 2019 Journal of Communication and Cultural Trends (JCCT) 2019-06-05 2019-06-05 1 1 26 44 Role and Importance of Schemas in Pedagogy and Learning <p>Educational strategies are designed to cope with and fulfill the multifarious pedagogical and educational needs of teachers and learners. Moreover, no educational plan can possibly yield the required results without incorporating suitable instructive strategies. This research paper advocates the role and importance of schemas in learning new forms of knowledge and data in the perspective of class room teaching-learning. Cognitive approach is adopted to understand how students learn new forms of knowledge and experiences through different mental processes, quite unlike that of behaviorism. The concept of schema helps us understand how learners can link new pieces of information to the already existing knowledge in their minds. The notion of ‘Constructivist Approach’ has been extracted from the field of educational psychology for triangulation. Extracts are taken from the textbooks of English used in matriculation and intermediate through purposive sampling. Their analysis shows that schemas can play a vital role in enhancing the learning experience and making new forms of knowledge a permanent part of the memory of students which is the ultimate goal of education.</p> Naveed Akram Ansari Copyright (c) 2019 Journal of Communication and Cultural Trends (JCCT) 2019-06-05 2019-06-05 1 1 45 60 Visual Signification in Thematic Concerns <p>Visual narrative is a modern way of dispensing information or conveying a story to audience through elements with significations. Twenty first century is marked with the revolutionary trends of constructing narratives through images. Facebook and other social networking sites have made ‘image’ an easy way of communicating ideas, feelings and emotions. The researchers in the current study attempt to highlight the superiority of visual information using semiotic tools as the medium of decoding signs and their signification in elements appearing on a visual screen. Furthermore, the current research tries to elaborate the use of patterns, designs and concepts embedded in the video of the song by utilizing mise-en-scene, dexterously. The paper analyzes the visuals in the song by Sajjad Ali, ‘Tasveer Bana Kay’ semiotically, using Charles Peirce’ model and assigns signification to the elements of the visual text. The theme of the song is constructed through camera shot and angle, settings, colour and gestures and abstract ideas are metaphorically presented. Six images have been selected from the song video and analyzed semiotically. The current study establishes that a message can easily be conveyed with the help of images, amplifying the main theme of a narrative. The study gives an impetus to work on the genre of film studies and specially mise-en-scene as a supplementing device to communicate more than what is presented on the screen by decoding and constructing meaning which are implicitly explicit.</p> Malik Haqnawaz Danish Abida Batool Copyright (c) 2019 Journal of Communication and Cultural Trends (JCCT) 2019-06-05 2019-06-05 1 1 61 76 Gender Discourse of ‘Equal Opportunity’ for Male and Female in Pakistani English Textbooks <p>The aim of the present article is to investigate the representation of male and female within the gender discourse of ‘equal opportunity’ in Pakistani English textbooks. The present study has focused on if the gender discourse of ‘equal opportunity’ resisted or supported in Pakistani English textbooks at varied educational levels and in what ways such discourse manifests gender notions in Pakistani society. The paradigm of this research is descriptive and qualitative. The corpus of the study is collected from the English textbooks of 5th, 6th and 8th classes of the Punjab Textbook Board Lahore through purposive sampling. The theoretical framework of the research is based on Critical Discourse Analysis approach. Within the paradigm of CDA, Van Leeuwen’s (2008) “Social Actor Network” model has been applied to analyze the gender representation in the text and the visuals. The results have shown that the discourse of ‘equal opportunity’ has been resisted in these textbooks as females have not been given the equal and fair representation. The findings are a vital source for the policy makers and the textbooks designers to improve the mistreated areas in future and keep in accordance with the policy of Education for All in real sense. This research is limited to the school textbooks of three levels only so further research can be done on other textbooks in future.</p> Amina Khalid Arshad Ali Khan Sayyed Rashid Ali Shah Copyright (c) 2019 Journal of Communication and Cultural Trends (JCCT) 2019-06-05 2019-06-05 1 1 77 98