Digital Platform and HR Professionals: A Review Paper

Abstract

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Technological changes have transformed the way organizations used to
operate. The gig economy and digital labor have made it easier for
employers to find cheap labor; it becomes essential to understand how this
might influence workers' livelihoods. This employment relationship
between an employee (gig worker) and the employer has reduced the
bargaining power of a digital worker (contractual employee) and left them
at the mercy of the employer or digital labor platform. This paper aims to
identify that the traditional role of HR is no longer viable. After finalizing
an initial list of search words, a literature review was carried out to achieve
the study objective. Search terms include 'digitalization', 'gig worker',
'digital worker', 'online digital platform'. The researchers independently
reviewed the titles and abstracts of all the identified articles and critically
examined the article information. Hence, in the light of the HR Role Model
and Technology Acceptance Model, it is proposed that HR needs to take the
initiative as a strategic business partner, understand their role as a change
agent and develop technological expertise. Future researchers are invited to
explore HR attitudes and behavior towards technology acceptance and their
ability to adapt and accept the gig economy. The practical implication of
this study is to help HR in formulating new policies and procedures to act
as an employee advocate and ensure that the digital platform would not
exploit employees by realizing their potential as HR personnel.