Maximizing Logistics Output through Strategic Packaging Decisions: An Exploratory Study

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Recognizing the critical role that packaging plays in the overall success of a firm’s logistics initiatives, the lack of a targeted study in this area may result in missed chances to optimize logistics output. Poor packaging decisions may raise supply chain costs and threaten sustainability due to a lack of understanding of the sensitive interaction between packaging and logistics performance. Packaging is crucial to supply chain efficiency, cost, and sustainability, making it essential to a company’s logistics operations. Currently, research generally misses the influence of packaging on logistical initiatives, despite its importance.Hence, this study examines the relationship between packaging and logistics performance to offer improvements. It aims to carefully evaluate different packaging types in logistics projects, as well as to examine packaging multifaceted role in advancing sustainability, reducing waste, and ensuring product safety within the logistics framework. Further, it intends to find actionable insights on how to optimize packaging to improve logistics performance and reduce its environmental impact. A detailed mixed-method approach comprising a thorough literature review and case study analysis was conducted. This methodological fusion aimed to clarify packaging-logistics relationship. The research goal goes beyond academic inquiry. It intends to educate logistics managers and organizations with important insights by discovering the crucial links between packaging choices and logistics results, as well as supporting informed decision-making in the field of strategic packaging and supply chain management. Aside from management implications, the findings have the potential to contribute to the overall development of logistical practices by generating positive transformations associated with the principles of efficiency, sustainability, and increased awareness within the logistics environment.