Strategic Communication in Pakistan: Synergizing a Policy Framework for National Security

Abstract

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Cyclic communications, engagements, feedbacks, and rectifications ensure the accomplishment of a policy. Power projection in International Relations (IR) has transformed to include soft and smart dimensions which eventually bring evolution in public relations and public diplomacy. Strategic communication is the tool of soft power engaging targeted audience in circular communication along with incorporating implementation. Pakistan’s National Security Policy (NSP) (2022-2026) is the first in its history at a critical juncture of global, regional, and national political landscape. Therefore, many geopolitical and geo-economic fault lines cross through what lies at Pakistan’s core national interests. A comprehensive strategic communication framework introduced in the current study aimed to overhaul the crises of narrative building, adequate communication, and continuous engagement.