Sartorial Synthesis: An Exploration of Fusion Art in Pakistani Fashion – A Case Study on the Integration of Eastern Surface Patterns on Western Ready-to-Wear

M. Bilal Ghaffar; Nabeel  Amin; Umer Hameed; Aqsa  Fatima; Syed Ali  Saqlain

M. Bilal Ghaffar Superior University Lahore
Nabeel Amin Superior University, Lahore https://orcid.org/0000-0003-0270-0513
Umer Hameed Superior University, Lahore
Aqsa Fatima National College of Arts
Syed Ali Saqlain University of Education

Keywords: cultural hybridity, cross-cultural integration, eastern patterns, fusion, multifaceted craftsmanship, western silhouettes

Abstract

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Sartorial synthesis is the process of blending the elements of different cultures and traditions in fashion statements to create aesthetic and innovative designs. The study explores the dynamic surface of cross-cultural fusion in Pakistani Fashion by focusing on the integration of traditional surface patterns of Pakistani culture on the western silhouettes of ready-to-wear garments. It also includes the examination of motivations, techniques and acceptance of the cross-cultural fusion in Pakistani industry by blending the eastern and western aesthetics. The literature expresses the identity of culture with design innovations along with the aspect of research gaps. It also contains the understanding of various practices and perspectives of designers and artists within the industry of Pakistan working on the cross-cultural fusion fashion. The objectives of the study include the identification of factors, reasons, key patterns and techniques used by the selected brand in cross cultural fusion design i.e.: Rastah, Nukta and Farmaish.

The acceptance of the concept is also analyzed along with the identification of the aspect of evolution, continuation or declination of the trend. The constraint of methodology involves the analysis of creative process, strategies, challenges and processes, involved in the integration of cross-cultural fashion. For this purpose, qualitative data analysis has been underlined with document analysis technique for the study with the convenience sampling by taking in-depth interviews of three textile designs and three fashion designers. The process of data analysis includes the examination of themes and codes to align the data for the key findings and results. The results of the study reveal the importance of cultural celebration, expression and acceptance of the fusion concept in Pakistani Fashion industry. Consumer industrial aspect is also underlined to indicate the continuation, evolution of declination of the cross-cultural fashion. The study is a valuable insight as a transformation of sartorial synthesis that is shaping the cross-cultural fashion in Pakistani industry. The bridge of tradition and modernity adopted by the brands i.e.; Nukta, Farmaish and Rastah is moving towards the new era that is promoting cultural heritage of Pakistan, creativity of designers and innovation.

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Author Biographies

M. Bilal Ghaffar, Superior University Lahore

Bilal Ghaffar is an academic and creative professional renowned for the expertise in art and design education. Currently, he is working on the MS studies mainly on the research track to enhance and explore the intellectual expertise of design education. Bilal's professional journey has the unique fusion of artistic insight and scholarly rigor that reflects his unwavering commitment to the advancement and exploration of art and design.

Umer Hameed, Superior University, Lahore

Highly accomplished academician, researcher, and designer: passionate about revolutionising e-education and pushing the boundaries of art and design. I hold a distinguished doctorate in Education, specialising in Art and Design, showcasing my deep expertise and unwavering commitment to these fields. Throughout my illustrious career, I have held influential positions in renowned universities, including Associate Dean, Chairman, and Assistant Professor.

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