Sartorial Synthesis: An Exploration of Fusion Art in Pakistani Fashion – A Case Study on the Integration of Eastern Surface Patterns on Western Ready-to-Wear

M. Bilal Ghaffar; Nabeel  Amin; Umer Hameed; Aqsa  Fatima; Syed Ali  Saqlain

doi:10.32350/jdt.41.05

M. Bilal Ghaffar Superior University Lahore, Paksitan
Nabeel Amin Superior University, Lahore, Pakistan https://orcid.org/0000-0003-0270-0513
Umer Hameed Superior University, Lahore, Pakistan https://orcid.org/0000-0003-0104-354X
Aqsa Fatima National College of Arts, Lahore, Pakistan
Syed Ali Saqlain University of Education, Lahore, Pakistan

Keywords: cultural hybridity, cross-cultural integration, eastern patterns, fusion, multifaceted craftsmanship, western silhouettes

Abstract

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Sartorial synthesis is blending the elements of different cultures and traditions in fashion statements to create aesthetic and innovative designs. The study explores dynamic surface of cross-cultural fusion in Pakistani Fashion by focusing on the integration of traditional surface patterns, motivations, techniques and acceptance of Pakistani culture on the western ready-to-wear silhouettes. The literature expresses the identity of culture with design innovations and research gaps. It provides the understanding of various practices and perspectives of designers and artists working on the cross-cultural fusion fashion. The objectives include the identification of factors, reasons, key patterns and techniques used by the selected brand, i.e.: Rastah, Nukta and Farmaish. The acceptance of fusion fashion is analyzed by identifying the evolution, continuation or declination of the trend. Methodology involves the analysis of creative process, strategies, challenges and processes involved in cross-cultural fashion. For this purpose, qualitative method has been underlined with document analysis and convenience sampling by taking in-depth interviews. Data analysis includes examination of themes and codes to align data for key findings and results. The results of study reveal the importance of cultural celebration, expression and acceptance of the fusion concept in Pakistani Fashion industry. Consumer industrial aspect is also identified to indicate the continuation, evolution and declination of cross-cultural fashion. The study is a valuable insight as a transformation of sartorial synthesis that is shaping bridge of tradition and modernity adopted by the brands i.e.; Nukta, Farmaish and Rastah, presenting new era that is promoting cultural heritage, creativity of designers and design innovation.

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Author Biographies

M. Bilal Ghaffar, Superior University Lahore, Paksitan

Bilal Ghaffar is an academic and creative professional renowned for the expertise in art and design education. Currently, he is working on the MS studies mainly on the research track to enhance and explore the intellectual expertise of design education. Bilal's professional journey has the unique fusion of artistic insight and scholarly rigor that reflects his unwavering commitment to the advancement and exploration of art and design.

Umer Hameed, Superior University, Lahore, Pakistan

Highly accomplished academician, researcher, and designer: passionate about revolutionising e-education and pushing the boundaries of art and design. I hold a distinguished doctorate in Education, specialising in Art and Design, showcasing my deep expertise and unwavering commitment to these fields. Throughout my illustrious career, I have held influential positions in renowned universities, including Associate Dean, Chairman, and Assistant Professor.

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