The Notion of Individuality of CEO and Organizational Thinking

Responsive/Reflexive Process in Case of Apple Verses Microsoft Computers

Abstract

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Responsive or reflexive process thinking versus systemic process thinking in organizations has been a point of great discussion among different researchers and scholars. The following paper is aimed to discuss responsive process thinking in terms of two different leadership styles in their respective organizations and along with its consequences. A responsive process has been proactive in Apple computers, and responsive process has been reactive in Microsoft computers. Individualists define the idea of self for a self-determining organization that is separate from groups and collectivists explain the self in relations to its connection to others. The role of individual in the form of Steve Jobs as a proactive leader in case of Apple computers and the role of team work in the form of Bill Gates as a reactive leader in case of Microsoft computers is discussed.