Facebook and Hate speech: Analyzing Relationship between Consumers' Attributes and Islamic Sectarian Content on Social Media in Pakistan


Savera Shami
Abid Ali Abid
Dr. Ayesha Ashfaq


Religious extremism has been one of the major areas of concentration by communication scholars throughout the world. In Pakistan, the form of sectarian division on the ideological occasion of Muharram has always been observed. As a result, a lot of hate speech has been used on social media by the followers of Shia and Sunni sects. Though the study aimed to locate a relationship between the demographics of users being posting the hateful material on social media regarding any sect. It also aspired to investigate whether the socio-economic background, education or gender plays any role in determining the level of hate speech against any sect. For the purpose while drawing upon the theory of Uses and Gratification, a sample of 100 users of Facebook were surveyed through questionnaire developed on 5- point Likert scale. It was found that the people from different sects like to post and share the sectarian hate speech. The study found that there was a strong relationship in level of religiosity and posting of hate speech, the more the tilt towards religious practices, the more users post hateful speech on Facebook pages, Furthermore, it was found that the education level and socio- economic status also play important role in this arena, the better they live (more household income  and  more  study),  the  lesser  they  post  such  hateful  material.


How to Cite
Shami, Savera, Abid Ali Abid, and Dr. Ayesha Ashfaq. 2021. “Facebook and Hate Speech: Analyzing Relationship Between Consumers’ Attributes and Islamic Sectarian Content on Social Media in Pakistan”. Journal of Islamic Thought and Civilization 11 (1). https://journals.umt.edu.pk/index.php/JITC/article/view/1333.


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