Social Networks as a Tool for Islamic Preaching

Shamshadin Kerim; Maxat Kurmanaliyev; Yershat Ongarov

doi:10.32350/jitc.151.03

Shamshadin Kerim Department of Religious Studies, Nur-Mubarak Egyptian University of Islamic Culture, Kazakhstan https://orcid.org/0000-0003-2227-3010
Maxat Kurmanaliyev Department of Religious Studies, Nur-Mubarak Egyptian University of Islamic Culture, Kazakhstan https://orcid.org/0009-0006-5054-1288
Yershat Ongarov Rectorate, Nur-Mubarak Egyptian University of Islamic Culture, Kazakhstan https://orcid.org/0009-0004-7321-1869

DOI: https://doi.org/10.32350/jitc.151.03

Keywords: digital religion, internet, Islam, preaching, religious influencers, social network

Abstract

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In Kazakhstan, social media platforms play a significant role in the dissemination of Islamic teachings. Therefore, the current study aimed to explore the utilization, integration, and significance of these social networks in helping advance the Islamic values within the context of Kazakhstan. The study sought to analyse the evolution and modernization of traditional religious messages, key development pathways, content characteristics, unique traits, presentation formats, and the engagement of prominent figures during the digital age. Preaching Islam through social media is rapidly growing, with evolving topics and shifting content, reflecting ongoing refinement of strategies. To broaden their reach and captivate audiences, preachers hone diverse techniques and increasingly incorporate psychological support, guidance, goal-setting, and motivational themes into their discussions. Social media platforms foster individual religious figures to enhance their visibility and expand their follower base, spurring competition and encouraging the rise of religious influencers. The online prominence of these preachers often serves charitable causes as well as commercial interests. The burgeoning role of social networks in promoting Islam in Kazakhstan is noteworthy. This is because it possesses significant potential to shape religious socialization and influence the development of Islamic beliefs and perspectives.

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