Digital Anti-riba Campaign: Netnographic Study from Xbank Indonesia Digital Community

Azhar Alam; Muhammad Rafli Surya  Fardana; Muhamad Al  Bagir

doi:10.32350/jitc.151.13

Azhar Alam Department of Islamic Economic Laws, Universitas Muhammadiyah Surakarta, Indonesia https://orcid.org/0000-0002-0383-7346
Muhammad Rafli Surya Fardana Department of Islamic Economic Laws, Universitas Muhammadiyah Surakarta, Indonesia https://orcid.org/0009-0000-7337-8707
Muhamad Al Bagir Department of Islamic Economic Laws, Universitas Muhammadiyah Surakarta, Indonesia https://orcid.org/0009-0006-3841-8316

DOI: https://doi.org/10.32350/jitc.151.13

Keywords: digital campaign, financial education, Instagram marketing, Islamic finance, netnography, online community, riba, social media engagement

Abstract

Abstract Views: 0

As technological advancements continue, the forms and practices of riba have evolved since the time of the Prophet Muhammad (PBUH), presenting new challenges for Muslims. The current study evaluated the effectiveness of digital anti-riba campaigns. Furthermore, it also assessed audience engagement with the content offered by the “xbank.Indonesia” digital community on Instagram. The study used netnographic methods and the data was collected from 128 Instagram posts over six months and filtered to 68 relevant posts. The analysis employed WordArt.com for word cloud visualization and Hypeauditor.com for engagement metrics, revealing an average of 4,265 likes and 217 comments per themed post. However, the engagement rate was relatively low at 0.66%, indicating limited interaction between xbank.Indonesia and its audience. The study highlighted the importance to leverage digital platforms in order to educate on Islamic financial principles, particularly to address issues, such as riba. Despite the campaign's success to raise awareness about riba and promote halal income sources, the low engagement rate suggests improvement. It is crucial to increase audience interaction and provide more easily understandable content. The current study contributed valuable insights into the role of digital communities to promote Islamic financial education through social media. By exploring the potential of social media to disseminate knowledge about riba and its implications, this study underscored the need for more interactive and engaging content strategies to maximize the impact of such campaigns. Overall, the findings offered practical recommendations to improve digital anti-riba campaigns and enhance their educational impact.

Downloads

Download data is not yet available.

References

Abdianti, Dini, Anisa Restu, Sholahuddin Al Ayyubi, and Faisal Hidayat. “Konsep Kebijakan Moneter Dalam Perspektif Ekonomi Islam [The Concept of Monetary Policy in the Perspective of Islamic Economics].” Trending: Jurnal Ekonomi, Akuntansi Dan Manajemen 1, no. 3 (2023): 213–26. https://doi.org/https://doi.org/10.30640/trending.v1i3.1140.

Adistya, Hilda, Mathraf Az-zanji, Mila Minkhatul Maula, and Muhammad Taufiq Abadi. “Makna Konsep Uang Dan Permasalahan Riba Serta Bunga Dalam Kacamata Makroekonomi Islam [The Meaning of the Concept of Money and the Problems of Usury and Interest from the Perspective of Islamic Macroeconomics].” Jurnal Ekonomi Bisnis Dan Manajemen 2, no. 1 (2024): 180–89. https://doi.org/https://doi.org/10.59024/jise.v2i1.600.

Aidid, Muhammad Asri. “The Transformation of Interest Prohibition : A Comparative Study of Riba (Usury) in Contemporary Financial Systems The Development of the Global Market , Particularly in the Context of Modern.” MAZAHIBUNA: Jurnal Perbandingan Mazhab 6, no. 2 (2024): 113–27. https://doi.org/10.24252/mazahibuna.vi.44469.

Alam, Azhar, and Yuli Tri Utami. “Usury Elements in the Difference in Credit Loan Concepts Between Loan Sharks and Plecit Banks.” Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah 3, no. 2 (2021): 130–41. https://doi.org/10.47467/alkharaj.v3i2.240.

Apriantoro, Muhamad Subhi, Eis Rantika Puspa, Dandi Ibtihal Yafi, Deast Amanda Putri, and Rozi Irfan Rosyadi. “Beyond Mortgages: Islamic Law and the Ethics of Credit Financing for Public Housing.” Profetika: Jurnal Studi Islam 24, no. 02 (2023): 196–206. https://doi.org/10.23917/profetika.v24i02.1795.

Ardanita, B A, S Utaya, and I N Ruja. “Forming Environmentally Caring Characters through the Environmentally Caring Student Community (KPPLH).” In Seminar Nasional Teknologi, 969–74. Malang, Indonesia: Universitas Negeri Malang, 2017. https://core.ac.uk/download/pdf/267023701.pdf.

Arifin, Asriadi, Mukhtar Lutfi, and Nasrullah Bin Sapa. “Riba Dan Bunga Perspektif Ekonomi Syariah [Usury and Interest Sharia Economic Perspective].” Moneta: Jurnal Manajemen & Keuangan Syariah 1, no. 2 (2022): 23–30. https://doi.org/10.35905/moneta.v1i2.3488.

Azid, Raka Malik. “Abdullah Saeed’s Views on Usury: Text and Context of Islamic Economics.” Al-Muzdahir: Jurnal Ekonomi Syariah 06, no. 01 (2024): 20–31. https://doi.org/https://doi.org/10.55352/ekis.v6i1.662.

Badruzaman, Dudi. “Usury in Islamic Financial Perspective.” Al Amwal 1, no. 2 (2019): 49–69.

Bo’do, Stepanus. “Memperkenalkan Metode Penelitian Netnografi Untuk Dosen Dan Mahasiswa Komunikasi [Introducing Netnographic Research Methods for Communication Lecturers and Students].” Jurnal Pengabdian Pada Masyarakat 8, no. 2 (2020): 17–23.

Borneo, Bimo, Muhammad Zehan, and Zaky Hariri. “Pengaruh Riba Terhadap Perkembangan Ekonomi Menurut Syariat Islam [The Influence of Riba on Economic Development According to Islamic Sharia].” Jurnal Religion: Jurnal Agama, Sosial, Dan Budaya 1, no. 5 (2023): 1128–38. https://doi.org/https://doi.org/10.55606/religion.v1i5.422.

Bruns, Axel, and Jean Burgess. “The Use of Twitter Hashtags in the Formation of Ad Hoc Publics.” In European Consortium for Political Research Conference, 1–9. Reykjavík, Iceland, 2011. http://eprints.qut.edu.au/46515/%0Ahttp://snurb.info/files/2011/The Use of Twitter Hashtags in the Formation of Ad Hoc Publics (final).pdf.

Budiantoro, Risanda Alirastra, Riesanda Najmi Sasmita, and Tika Widiastuti. “The (Islamic) Economic System and the Prohibition of Usury in Historical Perspective.” Jurnal Ilmiah Ekonomi Islam 4, no. 01 (2018): 1–13. https://doi.org/10.29040/jiei.v4i1.138.

Budiono, Arief. “Implementation of Sharia Principles in Islamic Financial Institutions.” Law and Justice 2, no. 1 (2017): 54–65. https://doi.org/10.23917/laj.v2i1.4337.

Esa, Muhammad, Prasastia Amnesti, and Abdul Rofiq. “The Qur’anic Concept of Usury and Bank Interest.” Jurnal Samabat 06, no. 01 (2022): 42–60.

Falah, Agis Cahya Arva Al, Ilham Maulana Fathurrahman, and Juhal Noor Rachman. “Pengaruh Komprehensif Prinsip Zakat, Ketentuan Anti-Riba, Dan Etika Keuangan Islam [The Comprehensive Influence of Zakat Principles, Anti-Usury Provisions, and Islamic Financial Ethics].” Jurnal Religion: Jurnal Agama, Sosial, Dan Budaya 01, no. 06 (2023): 1156–84. https://doi.org/https://doi.org/10.55606/religion.v1i6.843.

Febrian, Rani Ashari, and Muhammad Taufiq. “Aktualisasi Pemahaman Konsep Riba Dalam Kegiatan Muamalah Dalam Masyarakat [Actualization of Understanding the Concept of Usury in Muamalah Activities in Society].” Jurnal Bisnis Dan Manajemen 1, no. 1 (2023): 157–64. https://doi.org/https://doi.org/10.61930/jurbisman.v1i1.122.

Gaol, Christopher Panal Lumban. “Normative Juridical Review Regarding Bank Interest in Islamic Law.” Journal of Progressive Law and Legal Studies 1, no. 02 (2023): 66–74. https://doi.org/10.59653/jplls.v1i02.30.

Ghofur, Abdul. “The Concept of Usury in the Qur’an.” Economica: Jurnal Ekonomi Islam 7, no. 1 (2016): 1–26. https://doi.org/10.21580/economica.2016.7.1.1030.

Hafnizal, Veri Mei. “Bank Interest (Riba) in the View of Islamic Law.” At-Tasyri’: Jurnal Ilmiah Prodi Muamalah 9, no. 1 (2017): 47–60. https://ejournal.staindirundeng.ac.id/index.php/Tasyri/article/view/35/21.

Harun. “Usury According to the Thoughts of M. Quraish Shihab (Review of the Illat Law on the Prohibition of Usury in the Qur’an).” Suhuf 27, no. Mei (2015): 38–59.

Huda, Ikhwanul. “The Islamic Law Perspective of Universitas Muhammadiyah Surakarta Pension Fund Management.” Journal of Islamic Economic Laws 2, no. 1 (2019): 60–87. https://doi.org/10.23917/jisel.v2i1.7664.

Kozinets, Robert V. Netnography: Redefined. London, United Kingdom: Sage Publications, Inc., 2015.

Krippendorff, Klaus. Content Analysis An Introduction to Its Methodology. Physical Review B. 2nd ed. Vol. 31. California, United States of America: Sage Publications, Inc., 2004. https://doi.org/10.1103/PhysRevB.31.3460.

Kurnia, Evi, Halimah Basri, and Achmad Abubakar. “The Concept of Usury: Its Meaning and Implications in Islamic Economics (Review of QS. Al-Baqarah: 275-276).” Economics and Digital Business Review 4, no. 2 (2023): 217–23. https://doi.org/https://doi.org/10.37531/ecotal.v4i2.739.

Luthfi, Ahmad. “The Role of Islamic Economic Preaching in Eradicating Usury (Case Study of Bank Muamalat Indonesia).” Jurnal Syntax Tranfsormation 4, no. 2 (2023): 145–52. https://doi.org/https://doi.org/10.46799/jst.v4i2.692.

Mahargiyantie, Sri. “The Strategic Role of Bank Syariah Indonesia in the Islamic Economy in Indonesia.” Al-Misbah 1, no. 2 (2020): 199–208.

Mahessa, Alvi, Roby Agus Pratama, Bayu Sagara, Fardan Ardinata, and Wismanto Wismanto. “Pandangan Islam Tentang Riba Dalam Muamalah [Islamic View of Riba in Muamalah].” MARAS: Jurnal Penelitian Multidisiplin 2, no. 1 (2024): 340–46. https://doi.org/10.60126/maras.v2i1.180.

Mubarok, Jaih. “Riba Dalam Transaksi Keuangan [Usury in Financial Transactions].” AT-TARADHI Jurnal Studi Ekonomi 6, no. 1 (2011): 1–12. https://doi.org/https://doi.org/10.18592/taradhi.v6i1.705.

Mufidah, Qatrunnada Laila. “Implementasi Hakikat Ekonomi Islam Pada Problematika Ekonomi Riba Di Masyarakat [Implementation of the Essence of Islamic Economics in the Problems of Usury Economics in Society].” AL-UJRAH:Jurnal Ekonomi Islam 2, no. 01 (2023): 79–104. https://doi.org/https://doi.org/10.62589/alujrah.v2i01.86.

Muntu, Steeve A J, Joanne Pingkan M Tangkudung, and Leviane J H Lotulung. “Studi Netnografi Pada Media Sosial Instagram [Netnography Study on Instagram Social Media].” Acta Diurna Komunikasi 3, no. 4 (2021): 1–8. https://ejournal.unsrat.ac.id/v3/index.php/actadiurnakomunikasi/article/view/36005/33556.

Mutiah, Tuty, Ilham Albar, Fitriyanto, and A.Rafiq. “Communication Ethics in Using Social Media.” Global Komunika 1, no. 1 (2019): 14–24. https://doi.org/https://doi.org/10.33822/gk.v2i1.1561.

Nijar, Ahmat. “Riba, Bunga Bank, Dan Komitmen Baru [Usury, Bank Interest, and New Commitments: A Study of the Interpretation of Usury in Relation to Conventional Bank Interest].” Studi Multidisipliner 5, no. 2 (2018): 58–76. https://doi.org/https://doi.org/10.24952/multidisipliner.v5i2.1112.

Nurhasanah, Tatik. “Mengenal Riba Dalam Etika Ekonomi Islam [Recognizing Riba in Islamic Economic Ethics].” Jurnal Manajemen Dan Sains 8, no. 1 (2023): 164–69. https://doi.org/10.33087/jmas.v8i1.940.

Prasetiawan, A Y, and M Baedowi. “Hijrah Riba Dalam Perspektif Dakwah Kontemporer [Hijrah Riba in the Perspective of Contemporary Da’wah].” Dinamika: Jurnal Kajian Pendidikan 8, no. 1 (2023): 53–73. https://ejournal.unwaha.ac.id/index.php/dinamika/article/view/3627/1629.

Rammal, Hussain G. “Islamic Finance: Challenges and Opportunities.” Journal of Financial Services Marketing 15, no. 3 (2010): 189–90. https://doi.org/10.1057/fsm.2010.15.

Rifandi, Dimas Ahmad, and Irwansyah Irwansyah. “Perkembangan Media Sosial Pada Humas Digital Dalam Industri 4.0 [The Development of Social Media in Digital Public Relations in Industry 4.0].” Jurnal Simbolika: Research and Learning in Communication Study 7, no. 2 (2021): 141–51. https://doi.org/10.31289/simbollika.v7i2.5376.

Sari, Dina Purnama. “Pengembangan Netnografi Pada Era Metaverse [Development of Netnography in the Metaverse Era].” Jurnal Akrab Juara 7, no. 3 (2022): 12–22. https://doi.org/https://doi.org/10.58487/akrabjuara.v7i3.1862.

Septiandy, Muhammad Dimas, Nabila Hamim, Fahri Luthfi Hanafiah, Angga Lesmana, and Rizqa Amelia. “Riba Dalam Pandangan Al Qur’ān Dan Perspektif Ulama [Usury in the View of the Koran, Hadith and Ulama Perspective].” Ekonomi Bisnis Dan Akuntansi (EBMA) 4, no. 2 (2023): 1304–11.

Suardi, Didi. “Pandangan Riba Dan Bunga: Perspektif Lintas Agama Dan Perbedaannya Dengan Sistem Bagi Hasil Dalam Ekonomi Islam [Views on Usury and Interest: A Cross-Religious Perspective and Its Differences with the Profit-Sharing System in Islamic Economics].” Jurnal Ilmiah Perbankan Syariah 2, no. 1 (2019): 59–66. https://doi.org/http://dx.doi.org/10.32678/bs.v5i1.1940.

Suharli, Suharli, Abdul Wahab, and Abdul Hamid Habbe. “Application of Islamic Economic Principles in Realizing Management Banking Without Interest.” Dinasti International Journal of Education Management And Social Science 3, no. 2 (2022): 277–88. https://doi.org/10.31933/dijemss.v3i2.1071.

Syarif, Fitrianur. “Perkembangan Hukum Ekonomi Syariah Di Indonesia [Development of Sharia Economic Law in Indonesia].” Pleno Jure: Jurnal Ilmu Hukum 8, no. 2 (2019): 1–16. https://doi.org/10.37541/plenojure.v8i2.38.

Taufiqurahman, Muhammad Rafly, Averusani Putra, Muhammad Syahajifany SL, and Gavanico Alnata Verbasov. “Pengaruh Teknologi Informasi Dalam Perkembangan Bisnis [The Influence of Information Technology on Business Development].” Jurnal Pendidikan Dan Konseling 5, no. 1 (2023): 404–11.

Ulum, Khozainul. “The Essence of the Prohibition of Usury in Islam.” JES (Jurnal Ekonomi Syariah) 1, no. 1 (2016): 115–26. https://doi.org/10.30736/jesa.v1i1.9.

Wahab, Fatkhul. “Riba: Transaksi Kotor Dalam Ekonomi [Usury: Dirty Transactions in the Economy].” Iqtishodia: Jurnal Ekonomi Syariah 2, no. 2 (2017): 26–41. https://doi.org/https://doi.org/10.35897/iqtishodia.v2i2.99.

Wijayanti, Ani. “The Effectiveness of Instagram in Increasing Tourist Visit Interest in the Special Region of Yogyakarta.” Indonesian Journal of Tourism and Leisure 02, no. 01 (2021): 26–39. https://doi.org/10.36256/ijtl.v2i1.138.

Yanti, Ira, Sevia Diah Pratiwi, Juwairiazizah Rasta, and Rizqa Amelia. “Riba Dalam Transaksi Kredit Berdasarkan Hadis Ekonomi [Usury in Credit Transactions Based on Economic Hadith].” Jurnal Ekonomika Dan Bisnis (JEBS) 3, no. 2 (2023): 268–71. https://doi.org/https://doi.org/10.47233/jebs.v3i2.784.

Yulianty, Rahmani Timorita. “Usury in an Islamic Economic Perspective.” Millah 2, no. 2 (2003): 206–18. https://journal.uii.ac.id/Millah/article/view/6027/5443.