Executive Editor

Prof. Dr. Anjum Zia, Dean of Media and Communications Studies, University of Management and Technology, Lahore

Editor in Chief

Dr. Mohsin Hassan Khan, School of Media and Communication Studies, University of Management and Technology, Lahore.

Editor

Dr. Aemen Khalid, School of Media and Communication Studies, University of Management and Technology, Lahore

Deputy Editor

Dr. Tanveer Hussain, School of Media and Communication Studies, University of Management and Technology, Lahore.

Managing Editor

Dr. Abdul Basit, Assistant Professor, School of Media and Communication Studies, University of Management and Technology, Lahore

Editorial Assistant

Mehar Tahir Farid, Knowledge and Research Support Services, University of Management and Technology, Lahore

Talha Shafique, Knowledge and Research Support Services, University of Management and Technology, Lahore

Editorial Board

Prof. Dr. Fazal Rahim Khan, Foundation University Islamabad

Prof. Dr Syed Abul Siraj, Bahria University, Islamabad

Prof. Dr. Muhammad Khalid, University of Lahore

Prof. Dr. Zafar Iqbal, International Islamic University Islamabad

Prof. Dr Taimoor ul Hassan, University of Central Punjab, Lahore Pakistan

Associate Prof. Dr. Faizullah Jan, University of Peshawar, Khyber Pakhtunkhwa—Pakistan

Advisory Board

Prof. Dr. Eugenia Siapera, University College Dublin

Prof. Dr. Jason S. Wrench, State University of New York at New Paltz

Dr. Mark Deuze, University of Amsterdam, Netherlands

Dr. Daniel Susilo, Universitas Multimedia Nusantara, Indonesia

COPYEDITING/PRODUCTION TEAM

Technical Editor: Muhammad Rafiq Awan, University of Management and Technology, Pakistan
Publishing Process Editor: Zujajah Khursheed(Social Sciences), University of Management and Technology, Pakistan
Indexing Editor: Syed Mughees Ul Hassan, University of Management and Technology, Pakistan
Metadata Editor: Shanawer Rafique, University of Management and Technology, Pakistan
Language Editor(s): Muhammad Saad, Aiman Kamran and Shahzaib Chaudhry, University of Management and Technology, Pakistan
Format Editor: Sadaf Lal Din, University of Management and Technology, Pakistan
HTML Editor: Samia Asif, University of Management and Technology, Pakistan
Graphic Designer: Muhammad Abdullah, University of Management and Technology, Lahore, Pakistan
In charge Subscriptions: Samreen Aamer, University of Management and Technology, Pakistan
Dispatcher: Muhammad Abdul Aziz, University of Management and Technology, Pakistan