Articles

• Mediating Role of Continued Influence of Misinformation (CIM) between Intolerance and User Engagement on Social Media

  Waqas Mahmood, Muhammad Shahzad

  1-24

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  DOI : https://doi.org/10.32350/mcr.41.01
  Abstract Views: 0   |   Downloads: 0
• Facebook Usage and Anxiety Levels Among University Students: A Correlational Study

  Furqan Javed, Ayesha Zahid, Kiran Tauseef

  25-48

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  DOI : https://doi.org/10.32350/mcr.41.02
  Abstract Views: 0   |   Downloads: 0
• Representation of Femicide in National and International Dailies: A Case Study of Pakistan

  Noshina Saleem , Nasim Ishaq, Main Ahmad Hanan

  49-64

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  DOI : https://doi.org/10.32350/mcr.41.03
  Abstract Views: 0   |   Downloads: 0
• Influence of User-Generated Online Content in Promoting Tourism in Pakistan: Testing the Theory of Planned Behavior

  Tehmina Ashfaq Qazi, Fareeha Islam, Farrukh Shahzad

  65-89

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  DOI : https://doi.org/10.32350/mcr.41.04
  Abstract Views: 0   |   Downloads: 0
• The Impact of Instagram Influencers on Purchase Intention of Female Users

  Ann James, Ummul Baneen, Ahsan Raza

  90-114

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  DOI : https://doi.org/10.32350/mcr.41.05
  Abstract Views: 0   |   Downloads: 0
• Cultivation of Religious Extremism through Facebook: The Case of Pakistan

  Abid Ali Butt, Ayesha Ashfaq

  115-146

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  DOI : https://doi.org/10.32350/mcr.41.06
  Abstract Views: 0   |   Downloads: 0
• Visual Mandela Effect (VME): An Expository Study of Pakistan

  Fatima Rehaab Sikandar, Raza Waqas Ahmad, Yasar Arafat

  147-163

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  DOI : https://doi.org/10.32350/mcr.41.07
  Abstract Views: 0   |   Downloads: 0
• Reality Reimagined: Tracing the Evolution and Anticipating the Future of Virtual and Augmented Reality in Media

  Abdul Rehman, Qamar Abbas, Muhammad Ramzan Pahore

  164-185

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  DOI : https://doi.org/10.32350/mcr.41.08
  Abstract Views: 0   |   Downloads: 0
• Understanding the Experiences, Perspectives of Filmmakers, and Editors with Artificial Intelligence-powered Tools.

  Tabinda Sadiq, Sana Masood, Akram Abdul Rehman

  186-203

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  DOI : https://doi.org/10.32350/mcr.41.09
  Abstract Views: 0   |   Downloads: 0