Articles

• The Price of Screen Time: How Prolonged Digital Exposure is Contributing to Rising Stress and Anxiety Among University Students

  Nabeeha Rauf, Muhammad Salman, Kranthi Kumar Reddy Palem, Ayodeji Saraki

  1-27

  • PDF 311

  Abstract Views: 867   |   Downloads: 311
• Influence of Celebrity Trustworthiness on Purchase Intention of Darling Hair among Female Undergraduates in University of Ilorin: A Qualitative Study

  Maryam Timilehin Lawal, Aisha Imam Omoloso, Abdulkadir Oba La’aro, Rasaq Muhammed Adisa, Patrick Udende

  28-51

  • PDF 198

  Abstract Views: 575   |   Downloads: 198
• Exploring News Authentication Processes and Challenges of Social Media Users in Pakistan

  Hafsah Javed, Bushra H Rahman

  52-82

  • PDF 229

  Abstract Views: 502   |   Downloads: 229
• Representations of AI in Pakistani Newspapers

  Sadia Abbas, Ayesha Ashfaq

  83-102

  • PDF 195

  Abstract Views: 461   |   Downloads: 195
• Media’s Role in Combating Animal Cruelty in Pakistan: A Survey of Pet Owners

  Muhammad Naeem Javed, Anam Nazeer

  103-127

  • PDF 219

  Abstract Views: 574   |   Downloads: 219
• Understanding Voter Motivations and Campaign Priorities for the 2024 Elections in Pakistan

  Rahman Ullah, Sana Ullah

  128-152

  • PDF 246

  Abstract Views: 535   |   Downloads: 246
• Impact of Instagram Influencers on Luxury Purchasing Decisions among Millennial Working Women

  Hfsa Aziz, Ayesha Mirza

  153-171

  • PDF 206

  Abstract Views: 364   |   Downloads: 206
• Exploring the Use of Artificial Intelligence and Mixed Reality in Conservation Efforts for Endangered Wildlife in Pakistan

  Huda Imran, Laiba Shahid

  172-197

  • PDF 186

  Abstract Views: 371   |   Downloads: 186
• Digital Diplomacy Through Twitter: Comparing Diplomatic Strategies of International and Pakistani Embassies

  Raheel Anwar, Noshina Saleem, Hanan Ahmad Mian

  198-236

  • PDF 213

  Abstract Views: 618   |   Downloads: 213
• ICTs for Climate Resilience and Rural Development in Pakistan: Bridging Digital Divides for Inclusive Innovation

  Shahla Riaz, Farrukh Shahzad

  237-263

  • PDF 140

  Abstract Views: 263   |   Downloads: 140