Articles

• The Price of Screen Time: How Prolonged Digital Exposure is Contributing to Rising Stress and Anxiety Among University Students

  Nabeeha Rauf, Muhammad Salman, Kranthi Kumar Reddy Palem, Ayodeji Saraki

  1-27

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• Influence of Celebrity Trustworthiness on Purchase Intention of Darling Hair among Female Undergraduates in University of Ilorin: A Qualitative Study

  Maryam Timilehin Lawal, Aisha Imam Omoloso, Abdulkadir Oba La’aro, Rasaq Muhammed Adisa, Patrick Udende

  28-51

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• Exploring News Authentication Processes and Challenges of Social Media Users in Pakistan

  Hafsah Javed, Bushra H Rahman

  52-82

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• Representations of AI in Pakistani Newspapers

  Sadia Abbas, Ayesha Ashfaq

  83-102

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• Media’s Role in Combating Animal Cruelty in Pakistan: A Survey of Pet Owners

  Muhammad Naeem Javed, Anam Nazeer

  103-127

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• Understanding Voter Motivations and Campaign Priorities for the 2024 Elections in Pakistan

  Rahman Ullah, Sana Ullah

  128-152

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• Impact of Instagram Influencers on Luxury Purchasing Decisions among Millennial Working Women

  Hfsa Aziz, Ayesha Mirza

  153-171

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• Exploring the Use of Artificial Intelligence and Mixed Reality in Conservation Efforts for Endangered Wildlife in Pakistan

  Huda Imran, Laiba Shahid

  172-197

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• Digital Diplomacy Through Twitter: Comparing Diplomatic Strategies of International and Pakistani Embassies

  Raheel Anwar, Noshina Saleem, Hanan Ahmad Mian

  198-236

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• ICTs for Climate Resilience and Rural Development in Pakistan: Bridging Digital Divides for Inclusive Innovation

  Shahla Riaz, Farrukh Shahzad

  237-263

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