About the Journal

Media and Communication Review (MCR) is an international peer-reviewed open access journal dedicated to a wide variety of basic and applied research in media and studies and its related fields published twice a year by the School of Media and Communication Studies, University of Management and Technology, Lahore, Pakistan.

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Current Issue

Vol. 5 No. 2: Fall 2025
View Vol. 5 No. 2: Fall 2025
Published: 2025-08-25

Articles

  • The Price of Screen Time: How Prolonged Digital Exposure is Contributing to Rising Stress and Anxiety Among University Students

    Nabeeha Rauf, Muhammad Salman, Kranthi Kumar Reddy Palem, Ayodeji Saraki
    1-27
    DOI: https://doi.org/10.32350/mcr.52.01

  • Influence of Celebrity Trustworthiness on Purchase Intention of Darling Hair among Female Undergraduates in University of Ilorin: A Qualitative Study

    Maryam Timilehin Lawal, Aisha Imam Omoloso, Abdulkadir Oba La’aro, Rasaq Muhammed Adisa, Patrick Udende
    28-51
    DOI: https://doi.org/10.32350/mcr.52.02

  • Exploring News Authentication Processes and Challenges of Social Media Users in Pakistan

    Hafsah Javed, Bushra H Rahman
    52-82
    DOI: https://doi.org/10.32350/mcr.52.03

  • Representations of AI in Pakistani Newspapers

    Sadia Abbas, Ayesha Ashfaq
    83-102
    DOI: https://doi.org/10.32350/mcr.52.04

  • Media’s Role in Combating Animal Cruelty in Pakistan: A Survey of Pet Owners

    Muhammad Naeem Javed, Anam Nazeer
    103-127
    DOI: https://doi.org/10.32350/mcr.52.05

  • Understanding Voter Motivations and Campaign Priorities for the 2024 Elections in Pakistan

    Rahman Ullah, Sana Ullah
    128-152
    DOI: https://doi.org/10.32350/mcr.52.06

  • Impact of Instagram Influencers on Luxury Purchasing Decisions among Millennial Working Women

    Hfsa Aziz, Ayesha Mirza
    153-171
    DOI: https://doi.org/10.32350/mcr.52.07

  • Exploring the Use of Artificial Intelligence and Mixed Reality in Conservation Efforts for Endangered Wildlife in Pakistan

    Huda Imran, Laiba Shahid
    172-197
    DOI: https://doi.org/10.32350/mcr.52.08

  • Digital Diplomacy Through Twitter: Comparing Diplomatic Strategies of International and Pakistani Embassies

    Raheel Anwar, Noshina Saleem, Hanan Ahmad Mian
    198-236
    DOI: https://doi.org/10.32350/mcr.52.09

  • ICTs for Climate Resilience and Rural Development in Pakistan: Bridging Digital Divides for Inclusive Innovation

    Shahla Riaz, Farrukh Shahzad
    237-263
    DOI: https://doi.org/10.32350/mcr.52.10
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