Articles

• The Price of Screen Time: How Prolonged Digital Exposure is Contributing to Rising Stress and Anxiety Among University Students

  Nabeeha Rauf, Muhammad Salman, Kranthi Kumar Reddy Palem, Ayodeji Saraki

  1-27

  • PDF 283

  Abstract Views: 821   |   Downloads: 283
• Influence of Celebrity Trustworthiness on Purchase Intention of Darling Hair among Female Undergraduates in University of Ilorin: A Qualitative Study

  Maryam Timilehin Lawal, Aisha Imam Omoloso, Abdulkadir Oba La’aro, Rasaq Muhammed Adisa, Patrick Udende

  28-51

  • PDF 178

  Abstract Views: 548   |   Downloads: 178
• Exploring News Authentication Processes and Challenges of Social Media Users in Pakistan

  Hafsah Javed, Bushra H Rahman

  52-82

  • PDF 196

  Abstract Views: 459   |   Downloads: 196
• Representations of AI in Pakistani Newspapers

  Sadia Abbas, Ayesha Ashfaq

  83-102

  • PDF 175

  Abstract Views: 431   |   Downloads: 175
• Media’s Role in Combating Animal Cruelty in Pakistan: A Survey of Pet Owners

  Muhammad Naeem Javed, Anam Nazeer

  103-127

  • PDF 204

  Abstract Views: 538   |   Downloads: 204
• Understanding Voter Motivations and Campaign Priorities for the 2024 Elections in Pakistan

  Rahman Ullah, Sana Ullah

  128-152

  • PDF 223

  Abstract Views: 505   |   Downloads: 223
• Impact of Instagram Influencers on Luxury Purchasing Decisions among Millennial Working Women

  Hfsa Aziz, Ayesha Mirza

  153-171

  • PDF 179

  Abstract Views: 341   |   Downloads: 179
• Exploring the Use of Artificial Intelligence and Mixed Reality in Conservation Efforts for Endangered Wildlife in Pakistan

  Huda Imran, Laiba Shahid

  172-197

  • PDF 158

  Abstract Views: 350   |   Downloads: 158
• Digital Diplomacy Through Twitter: Comparing Diplomatic Strategies of International and Pakistani Embassies

  Raheel Anwar, Noshina Saleem, Hanan Ahmad Mian

  198-236

  • PDF 176

  Abstract Views: 570   |   Downloads: 176
• ICTs for Climate Resilience and Rural Development in Pakistan: Bridging Digital Divides for Inclusive Innovation

  Shahla Riaz, Farrukh Shahzad

  237-263

  • PDF 116

  Abstract Views: 248   |   Downloads: 116