Promoting Peace in Pakistan through Religious Tourism: Strategies, Impact, and Challenges

  • Hassan Javaid Assistant Director Marketing, The Superior University, Lahore, Pakistan
  • Sajid Hussain Assistant Professor, School of Media Studies, The Superior University, Lahore, Pakistan
  • Asim Manzoor Assistant Professor School of Digital and Cinematic Arts, Institute for Art and Culture, Lahore, Pakistan
Keywords: Peace, Religious Tourism, Strategies, worldwide media coverage, Challenges

Abstract

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Religious tourism has gained significant traction in recent years, showcasing its potential to foster peace and mutual respect among diverse faiths. This study examines the impact of religious tourism in Pakistan, exploring its role in promoting diplomacy, cross-cultural interaction, and interfaith harmony while addressing associated challenges. Utilizing surveys and in-depth interviews with religious tourists, local communities, and stakeholders, the research identifies initiatives such as interfaith dialogues, cultural exchange programs, heritage preservation, and educational efforts as effective strategies for fostering tolerance and respect. Findings highlight the socio-economic benefits of religious tourism for rural communities, including improved infrastructure and enhanced cross-cultural engagement. However, over-tourism, cultural insensitivity, and security concerns underscore the need for proactive measures. The Kartarpur Corridor exemplifies religious tourism’s diplomatic potential, enhancing regional peace and global understanding. This study advocates collaborative efforts to maximize these opportunities, positioning Pakistan as a model for leveraging religious tourism to overcome divides and promote harmony.

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Published
2024-12-26
How to Cite
Javaid, H., Hussain, S., & Manzoor, A. (2024). Promoting Peace in Pakistan through Religious Tourism: Strategies, Impact, and Challenges. Media and Communication Review, 4(2), 43-61. https://doi.org/10.32350/mcr.42.03
Section
Articles