Representations of AI in Pakistani Newspapers

Sadia Abbas; Ayesha Ashfaq

doi:10.32350/mcr.52.04

Sadia Abbas Department of Media and Development Communication, University of Punjab, Lahore https://orcid.org/0009-0006-9568-6077
Ayesha Ashfaq Department of media and development communication, School of communication, University of the Punjab, Lahore, Pakistan. https://orcid.org/0000-0002-6603-9771

DOI: https://doi.org/10.32350/mcr.52.04

Keywords: Artificial Intelligence, current situation, future expectation, Pakistani media Trends.

Abstract

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This study has explored the representation of artificial intelligence in Pakistani newspapers. What perspectives and concerns they have shared about artificial intelligence? To understand the importance of AI: researchers checked the prevalence of AI in news coverage (ope-ed articles), categorical and temporal sentiment analysis, AI Framing: Risks and rewards regarding AI, AI coverage concerning Business, politics, law and order, education, military & intelligence, health care and others. The methodology of the study is quantitative and qualitative content analysis. The sample of the study is the columns from January 2023 to January 2024 of the three leading English dallies: Dawn, Pakistan Today, and The Nation among the top Ten English dallies using a purposive sampling technique. The reason for selecting the most recent articles is that the researcher wants to add the most recent information regarding AI to integrate the most recent findings. The findings show that Pakistani newspapers showed optimistic to cautious sentiments towards the use of artificial intelligence in our daily lives and the most prevalent frames are Risk and rewards of AI, the Role of AI in education followed by the role of AI in the legal system.

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