Exploring the Use of Artificial Intelligence and Mixed Reality in Conservation Efforts for Endangered Wildlife in Pakistan

Keywords: augmented reality, virtual reality, artificial intelligence, mixed reality, endangered wildlife

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Pakistan is a country with a rich and diverse wildlife. However, it is under considerable anthropogenic and environmental pressures (poaching, habitat destruction, and global warming) that pose significant threats to endangered species, including the snow leopard and the Indus River dolphin. To address this urgent conservation need, it is important to adopt new, high-tech solutions. This paper explores the transformative potential of artificial intelligence (AI) and real-time mixed reality (MR) to strengthen wild animal conservation efforts in Pakistan. The study is based on a synthesis of the recent scholarly literature (2019-2024). It examines the successful international implementation of these technologies, particularly in Australia, which is renowned for its unique biodiversity. It expands on how AI can change real-time species recognition, habitat conservation, and anti-poaching solutions. At the same time, augmented reality (AR) and virtual reality (VR) are practical means to foster empathy, raise awareness, and support environmental education. Despite the relevant issues, including data biases, limitations of technological infrastructure, and the ethical implications of privacy, this study argues for the phased implementation of advanced digital applications that do not conflict with traditional cultural and modern conservation processes in Pakistan. The purpose of the presented conceptual framework is to convey the proposed ideas to professionals and stakeholders in the field, thereby helping them endorse the hybrid strategy, which would make the conservation of endangered species in the country more effective and efficient in the long run

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Published
2025-11-11
How to Cite
Imran, H., & Shahid, L. (2025). Exploring the Use of Artificial Intelligence and Mixed Reality in Conservation Efforts for Endangered Wildlife in Pakistan. Media and Communication Review, 5(2), 172-197. https://doi.org/10.32350/mcr.52.08
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Articles