The Journal of Communication and Cultural Trends (JCCT) is an international, open access, double-blind peer reviewed journal published by the University of Management and Technology (UMT), Lahore. It’s an open-access journal that makes published articles freely available on the journal’s website.

JCCT mainly addresses the research articles under the domains of English (American and Asian) Literature, Applied Linguistics, Linguistics, TESOL, ELT, Intercultural Communication, Diversity in Communication and Cultural trends, anthropological linguistics, etc. The journal covers a wide range of areas including different aspects of language and culture.


JCCT’s mission is to contribute productively in the field of research and discussions on English language learning and cultural diversity.

Aims and Objectives

JCCT aims to establish an authentic forum for the language researchers, where they can enhance their skills in the field of research to explore latest strategies. The core objective of this journal is to motivate the novice researchers to come up with latest ideology and methods to improve English language, literature and linguistics teaching and learning styles.


JCCT values the rigorous and comprehensive research in the field of English language.

JCCT values the research work that accommodate cultural norms through English language.

JCCT values the researchers, participate for advance practices in language teaching and learning.


JCCT focuses on research based driven facts in the field of English language, literature and linguistics while focusing cultural diversity.

Key Audience

Teachers, learners, researchers (English language, literature, anthropology)