A A COMPARATIVE ECOLINGUISTIC ANALYSIS OF ENVIRONMENTAL POLICY DISCOURSES IN PAKISTAN AND SWEDEN: MAPPING NARRATIVE METAPHOR AND IDEOLOGICAL STANCE

Authors

Keywords:

Climate change, Ecolinguistics, human, nature, Pakistan , Sweden

Abstract

This research analyzes the Pakistan and Sweden’s 2012 and 2017 environmental policy. The study utilizes the theories of Fairclough (1992) 3 dimensional model as well as Stibbe’s (2015) ecolinguistic theory “stories we live by”. Through the structural amalgamation of these two theories, the generated corpus’ were analyzed using a qualitative method approach. This approach involved the use of Sketchengine for the initial quantitative part which assists in the analysis and the application of the theoretical portion for the qualitative analysis. The results of the study suggest that there are major differences in the discourse surrounding the same issue of climate change in the two countries, with Sweden utilizing a more ecocentric approach with a holistic attitude towards this issue, whereas Pakistan utilizing a more anthropocentered language, which centers the issue of climate change around human society. Moreover, the results of this study suggest that there is a direct link between the language and ideologies used to represent the issues central to both the countries. The findings demonstrate that environmental discourse is closely connected to national priorities and ideological perspectives. They also reinforce the role of language in shaping perceptions of climate change and environmental responsibility.

 

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Published

2026-11-10

How to Cite

Kashif, F. (2026). A A COMPARATIVE ECOLINGUISTIC ANALYSIS OF ENVIRONMENTAL POLICY DISCOURSES IN PAKISTAN AND SWEDEN: MAPPING NARRATIVE METAPHOR AND IDEOLOGICAL STANCE. Journal of Communication and Cultural Trends, 8(1). Retrieved from https://journals.umt.edu.pk/index.php/jcct/article/view/8845

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