3D Model of Professionalism: Normative Examination of Journalistic professionalism

Abstract

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Journalistic professionalism in underdeveloped countries seems not up to the mark. Journalists are considered as the watch dogs of the society and are responsible for bringing good to the society with the content they are filing. Despite code of conduct being there, no governing body is there to monitor the situation as per ethical grounds. This study investigates the Normative dimension, one of the three dimensions offered by Singer in his model of professionalism. Qualitative analysis of media content (N=348) and interviews of working journalists is done in this study. Open and axial coding method is used to generate codes/themes, and results show that journalists should abide by the code of ethics, achieve truthfulness and should be able to maintain balance in the stories and lastly as a service to the society, should file the content which is faculty correct and may not harm the audience.

Key Words: Professionalism, Journalism, 3D Model of Professionalism, Qualitative Research, Content Analysis, Interviews