Constructing Gender Roles on YouTube for Children
Abstract
Abstract Views: 0
Children are important for each parent and their perceived content is also of keen importance. What they see and what meaning they get through any medium is also consequential. In the present era, most parents are trying to busy their children on mobile phones to do their work calmly. It is a fact that with rapid variation in society how it can be possible that toddlers too are reluctant to use mobile phones. Internet makes it more attractive to them, they not only play on mobile phones but also view their favorite content with ease. For video viewing, the most common source is YouTube for adults as well as children. YouTube is trying to make more room or we can say safe room for them by establishing YouTube Kids (YTK). It is much more convenient for parents to engage their children on YTK and make sure they are far from adult material. In this research paper, the impact of YTK on toddlers’ learning abilities, skills and their concept of gender roles in society through Symbolic Interactionism from these videos is observed. Panofsky model is used to explain things in the light of Eastern and Western cultures. The study explores children having good English skills by using YTK. The problem arises in the way of content. Problems like aggression and Inferiority complex are also observed.
Downloads
References
Azzopardi, L., Dowie, D., & Marshall, K. A. (2012, August 12–16). Yoosee: A video browsing application for young children (Paper Presentation). 35th international ACM SIGIR conference on Research and development in information retrieval, Portland, USA.
Balanzategui, J. (2023). ‘Disturbing’ children’s YouTube genres and the algorithmic uncanny. New Media & Society, 25(12), 3521–3542. https://doi.org/10.1177/14614448211049264
Boerman, S. C., & van Reijmersdal, E. A. (2020). Disclosing influencer marketing on YouTube to children: The moderating role of para-social relationship. Frontiers in Psychology, 10, Article e489721. https://doi.org/10.3389/fpsyg.2019.03042
Burroughs, B. (2017). YouTube kids: The app economy and mobile parenting. Social Media+ Society, 3(2), 1–8. https://doi.org/10.1177/2056305117707189
Ceci, L. (2022). Number of mobile app downloads worldwide from 2016 to 2021. Statista. https://www.statista.com/statistics/271644/worldwide-free-and-paid-mobile-app-store-downloads
Cocomelon - Nursery Rhymes. (2021). CoComelon songs for kids + more nursery rhymes & kids songs – CoComelon [Video]. YouTube. https://www.youtube.com/watch?v=qXcMNBQnQMM
Craig, D., & Cunningham, S. (2017). Toy unboxing: Living in a (n unregulated) material world. Media International Australia, 163(1), 77–86.
English Singsing. (2020). [Time] Time for lunch - easy dialogue - role play [Video]. YouTube. https://www.youtube.com/watch?v=mqHABUNVm7o
Gennetian, L. A., Datta, A. R., Goerge, R., Zanoni, W., Brandon, R., Witte, A., & Krishnamurty, P. (2019). How much of children’s time in nonparental care coincides with their parents’ time at work? Socius, 5, 1–10. https://doi.org/10.1177/2378023119894848
Imaniah, I., Dewi, N. F. K., & Zakky, A. (2020). YouTube kids channels in developing young children’s communication skills in English: Parents’beliefs, attitudes, and behaviors. Ijlecr-International Journal of Language Education and Culture Review, 6(1), 20–30. https://doi.org/10.21009/IJLECR.061.03
Inwood, O., & Zappavigna, M. (2021). Ambient affiliation, misinformation and moral panic: Negotiating social bonds in a YouTube internet hoax. Discourse & Communication, 15(3), 281–307. https://doi.org/10.1177/1750481321989838
Hussain, S., Ramzan, I., Ahmed, M. U., & Iqbal, J. (2022). Role of YouTube kids channel in socialization of children during Covid-19. Journal of Positive School Psychology, 6(9), 703–717.
Khalid, B., & Baig, F. (2021). The Icons Speak Out: An iconographic analysis of Pakistani Animated TV Series Burka Avenger. Research Journal of Social Sciences and Economics Review, 2(3), 55–65. https://doi.org/10.36902/rjsser-vol2-iss3-2021(55-65)
Kids Diana Show. (2023). Diana Roma and Oliver NEW Stories for Kids / Video Compilation [Video]. YouTube. https://www.youtube.com/watch?v=jBNBM1BbzV0
Kids Land. (2022). Kaneez Fatima new cartoon | Raiqa ghumm hogai | Islamic urdu cartoon | kids land [Video]. YouTube. https://www.youtube.com/watch?v=wmzd0qxu8cI
Leaver, T., & Nansen, B. (2017). Infancy online: An introduction. Social Media+ Society, 3(2), 1–4. https://doi.org/10.1177/2056305117707193
Leung, A. N.-M., & Ng, H. K. S. (2015). Sex role development and education. In Wright, J. D. (Ed.), International encyclopedia of the social & behavioral sciences (pp. 678–685). Elsevier.
Moonbug Kids Play and Learn. (2022). Blippi visits an indoor playground | Kids fun & educational cartoons | Moonbug play and learn [Video]. YouTube. https://www.youtube.com/watch?v=jZC5aUbwJhw
Müller, M. G. (2011). Iconography and iconology as a visual method and approach. In E. Margolis & L. Pauwels (Eds.), The SAGE handbook of visual research methods (pp. 283–297). Sage Publications.
Nicoll, B., & Nansen, B. (2018). Mimetic production in YouTube toy unboxing videos. Social Media+ Society, 4(3), 1–12. https://doi.org/10.1177/2056305118790761
Panofsky, E. (1939). Iconology. Westview Press.
Panofsky, E. (1951). Gothic architecture and scholasticism. The Archabbey Press
Papadamou, K., Papasavva, A., Zannettou, S., Blackburn, J., Kourtellis, N., Leontiadis, I., & Sirivianos, M. (2019, June 8–11). Disturbed YouTube for kids: Characterizing and detecting inappropriate videos targeting young children (Paper Presentation). International AAAI Conference on Web and Social Media, Georgia, USA.
Perween, S., & Hasan, S. H. (2020). The impact of cartoons on toddlers’ language acquisition. Language in India, 20(2), 113–121
Qadri, M. R., & Akram, K. (2020). A study to investigate the role of Youtube in language development of toddlers. Competitive Education Research Journal, 1(1), 1–13.
Smith, K. L., & Shade, L. R. (2018). Children’s digital playgrounds as data assemblages: Problematics of privacy, personalization, and promotional culture. Big Data & Society, 5(2), 1–12. https://doi.org/10.1177/2053951718805214
Subiaul, F., Romansky, K., Cantlon, J. F., Klein, T., & Terrace, H. (2007). Cognitive imitation in 2-year-old children (Homo sapiens): A comparison with rhesus monkeys (Macaca mulatta). Animal cognition, 10(4), 369–375. https://doi.org/10.1007/s10071-006-0070-3
Tarvin, E., & Stanfill, M. (2022). “YouTube’s predator problem”: Platform moderation as governance-washing, and user resistance. Convergence, 28(3), 822–837. https://doi.org/10.1177/13548565211066490
TigiBoo. (2022). Share is care | Tigi boo kids songs [Video]. YouTube. https://www.youtube.com/watch?v=8l7wGsD-aq8
Yousaf, K., & Nawaz, T. (2022). A deep learning-based approach for inappropriate content detection and classification of Youtube videos. IEEE Access, 10, 16283–16298. https://doi.org/10.1109/ACCESS.2022.3147519
Zimmer-Gembeck, M. J., Rudolph, J., Kerin, J., & Bohadana-Brown, G. (2022). Parent emotional regulation: A meta-analytic review of its association with parenting and child adjustment. International Journal of Behavioral Development, 46(1), 63–82. https://doi.org/10.1177/01650254211051086
Copyright (c) 2024 Abbas Rashid Butt
This work is licensed under a Creative Commons Attribution 4.0 International License.
