A Two Steps Model of Media Multi-tasking Switch Behavior and its Performance
Abstract

This research constructs a two-step model with Markov chain and exponential density to portray the switch behavior among different media multi-taskings which can demonstrate and predict the performance of media multi-tasking. The empirical data is used to estimate the parameters of the proposed model. Finally, the conclusion is made to future application and researches.
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Copyright (c) 2025 Hui-Hsin Huang

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