A Two Steps Model of Media Multi-tasking Switch Behavior and its Performance

  • Hui-Hsin Huang
Keywords: Media Multi-tasking, Markov chain, working performance, Switch behavior

Abstract

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This research constructs a two-step model with Markov chain and exponential density to portray the switch behavior among different media multi-taskings which can demonstrate and predict the performance of media multi-tasking. The empirical data is used to estimate the parameters of the proposed model. Finally, the conclusion is made to future application and researches.

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Published
2025-04-14
How to Cite
Huang, H.-H. (2025). A Two Steps Model of Media Multi-tasking Switch Behavior and its Performance. Media and Communication Review, 5(1), 1-16. https://doi.org/10.32350/mcr.51.01
Section
Articles