Articles

• A Two Steps Model of Media Multi-tasking Switch Behavior and its Performance

  Hui-Hsin Huang

  1-16

  • PDF 207
  • HTML 42

  DOI : https://doi.org/10.32350/mcr.51.01
  Abstract Views: 380   |   Downloads: 42
• Community Radio, Content Diversity and Representation in Kenya

  Hezron Mogambi

  17-33

  • PDF 275
  • HTML 24

  DOI : https://doi.org/10.32350/mcr.51.02
  Abstract Views: 469   |   Downloads: 24
• Psychological Effects of Violence Shown in Media Content on Children: A Study of Parents’ Perception

  Qamar Abbas, Farrukh Shahzad , Tabina Sadiq

  34-55

  • PDF 540
  • HTML 421

  DOI : https://doi.org/10.32350/mcr.51.03
  Abstract Views: 1213   |   Downloads: 421
• Assessing psychological appeals in Digital Media Animation for Education of School age Children in select States of North Central Nigeria

  Iwalola Odogwu

  56-82

  • PDF 192
  • HTML 79

  DOI : https://doi.org/10.32350/mcr.51.04
  Abstract Views: 411   |   Downloads: 79
• Social and Psychological Effects of Instagram Influencers on Young Women

  Majid Ul Ghafar, Muhammad Junaid, Sabahat Khan

  83-101

  • PDF 294
  • HTML 75

  DOI : https://doi.org/10.32350/mcr.51.05
  Abstract Views: 576   |   Downloads: 75
• Digital Disruption and its Impact on Youth: A Case Study of Tiktok Videos

  Javeria Nazeer, Wamiq Abrar

  102-126

  • PDF 347
  • HTML 29

  DOI : https://doi.org/10.32350/mcr.51.06
  Abstract Views: 691   |   Downloads: 29
• Political Incivility of Leaders: Public Perception, Political Trust and Civic Participation

  Lubna Zaheer

  127-145

  • PDF 169
  • HTML 76

  DOI : https://doi.org/10.32350/mcr.51.07
  Abstract Views: 302   |   Downloads: 76
• Deciphering Hate Speech in Multimodal Pakistani Political Memes on X

  Maria Irum, Shazia Hashmat

  146-172

  • PDF 246
  • HTML 58

  DOI : https://doi.org/10.32350/mcr.51.08
  Abstract Views: 403   |   Downloads: 58
• Exploring Parents’ Perceptions about Mobile Phone Usage among Underage Children

  Ghulam Safdar, Khansa Waseem

  173–197

  • PDF 237
  • HTML 60

  DOI : https://doi.org/10.32350/mcr.51.09
  Abstract Views: 636   |   Downloads: 60
• The Impact of Information Sharing Behavior on Global Investigative Journalism: Mediation Role of Needs and Sources

  Abbas Rashid Butt, Syed Raghab Ali, Zaheer Ahmad

  198–214

  • PDF 137
  • HTML 42

  DOI : https://doi.org/10.32350/mcr.51.10
  Abstract Views: 349   |   Downloads: 42