Assessing Psychological Appeals in Digital Media Animation for Education of School-Age Children in Selected States of North Central Nigeria

Iwalola Odogwu

doi:10.32350/mcr.51.04

Iwalola Odogwu Nassarawa State University

DOI: https://doi.org/10.32350/mcr.51.04

Keywords: animation, appeals, cartoon, education, exaggeration

Abstract

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The current study aimed to assess the psychological appeals (EPA) in digital media animation (LED) for education of school-age children in select states of North Central Nigeria. Hinged on the medium theory, the objective of the study was to determine the types of EPA for learning embedded in LED for school-age children in the FCT and Kwara state (the select North-Central states) chosen as the study area. Furthermore, the study also enquired into the level of exposure of school-age children to the LED, the platforms through which content is delivered, the effectiveness of the content, and the challenges encountered by children in responding to the appeals. Through the use of survey, and a carefully determined process of sampling, the FCT-Abuja and Kwara state were selected as the focal states which comprised the study area. Two population segments were considered for this study, that is, teachers and parents of school-age children comprising the study population. Utilizing the Taro Yamane and an online sample calculation solution, the researchers arrived at 381 and 400 samples for the primary and secondary population segments, respectively. The personnel-administered questionnaire was utilized as an instrument for data collection. The findings derived from survey revealed that exaggeration and posturing, humor appeals, persuasive appeals, and problem appeals were some of the EPA employed for animation content to teach youngsters. Among the platforms, the survey identified as being used in the school under investigation for content distribution were projectors, whiteboards, and mobile devices/Among the platforms, the survey identified that projectors, whiteboards, and mobile devices were used for content distribution in the school under investigation. Moreover, the study concluded that some appeals were ingrained in the LED utilized in the study area by the school and that their acceptance rate for instruction was fairly high. Furthermore, the study also explored that the materials were beneficial since they helped children develop problem-solving abilities and provided clear explanations of concepts. The results also indicated that the adoption of LED for learning in the study area was reasonable. Additionally, the report suggested that educational institutions prioritize to produce and utilize digital animation materials in order to educate school-age children

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