Assessing psychological appeals in Digital Media Animation for Education of School age Children in select States of North Central Nigeria

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The study assessed psychological appeals in digital media animation for education in respect of school age children in select states of North Central Nigeria. Through the use of survey, and a carefully determined process of sampling, the FCT-Abuja and Kwara were selected as the focal states which made the study area. Two population segments were considered for this study – the teachers and parents of the school age children making up the study's population. Utilising the Taro Yamane and an online sample calculation solution, the researchers arrived at 381 and 400 samples for the primary and secondary population segments respectively.The personal administered questionnaire was utilised as instrument of data collection. The survey's noteworthy findings showed that exaggeration and posturing, humor appeals, persuasive appeals, and problem appeals are some of the psychological appeals employed for animation contents for teaching youngsters. Among the platforms the survey identified as being used in the school under investigation for content distribution were projectors, whiteboards, and mobile devices. The study concluded that the materials are beneficial since they help the kids develop problem-solving abilities and provide clear explanations of concepts, even though the results also indicated that the adoption of digital media animation for learning in the study area is reasonable. Among other things, it comes to the conclusion that some appeals are ingrained in the digital media animation utilised in the study area by the school and that their acceptance rate for instruction is fairly high. Among other things, the report suggests that educational institutions give priority to producing and utilising digital animation materials for educating school-age children.