Community Radio, Content Diversity and Representation in Kenya

  • Hezron Mogambi University of Nairobi
Keywords: Community Radio, Content Diversity, Representation, Kenya

Abstract

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This paper examined community radio and the promotion of content diversity and representation in Nairobi, Kenya. The papers’ objective was to examine how radio stations based in Nairobi balanced the representation of various demographic groups, including marginalized communities, and how they ensure that a wide range of topics, both local and national, are covered. Using a mixed-methods approach: FGDs with listeners, interviews with producers and content analysis of programs across the selected community radio stations, the paper assessed the place of community radio in achieving inclusive content. It was revealed that while community radio in Nairobi has made positive developments in diversifying content and representing different demographic groups, content diversity in Nairobi's community radio stations is limited, with certain demographics underrepresented. National issues often overshadow local content, and there is insufficient engagement with marginalized communities, leading to a lack of diverse perspectives. Also, challenges such as political interference, limited resources, and technological constraints continue to slow down their growth to full potential. Additionally, to improve content diversity and representation in Nairobi's community radio stations, enhanced community participation, providing ongoing capacity-building programs for staff and volunteers, and securing sustainable funding to support high-quality, inclusive programming which mirrors diverse community needs and the adoption of innovative technologies to overcome existing challenges will improve content diversity and representation.

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Published
2025-04-14
How to Cite
Mogambi, H. (2025). Community Radio, Content Diversity and Representation in Kenya. Media and Communication Review, 5(1), 17-33. https://doi.org/10.32350/mcr.51.02
Section
Articles