Decision Making in Mass Media Using Fuzzy Soft Sets
Keywords:
Fuzzy soft set, FS-aggregate algorithm, Selection
Abstract
Abstract Views: 133
Mass Media is the 3rd largest emerging industry of Pakistan. It involves so many decision making in regard to selection of shows, anchors, lighting and technical equipment. The problem becomes ambiguous as most of the channel owners are investors and seldom know about the complications and technicalities of this industry. Solutions given by fuzzy structures in different areas has provoked us to find their applications in the nexus of Mass Media. In this paper, we will present two problems which harnesses fuzzy soft set techniques and algorithm to come in to play for solving mass media decision making problem.
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[2] D. Molodtsov, “Soft set Theory - First Results”, Computer and Mathematics with
Applications, vol. 37, pp. 19-31, (1999).
[3] Z. Pawlak, “Rough Sets”, International journal of Information and Computer Sci-
ences, vol. 11, pp. 341-356, (1982).
[4] P.K. Maji, A.R. Roy and R. Biswas, “An Application of Soft sets in A Decision
Making Problem”, Computer and Mathematics with Applications, vol. 44, pp. 1077-
1083, (2002).
[5] P.K. Maji, R. Biswas and A.R. Roy, “Fuzzy soft sets”, J. Fuzzy Math., vol. 9(3), pp.
589-602, (2001).
[6] D. Chen, E.C.C. Tsang, D.S. Yeung and X. Wang, “The parameterization reduction
of soft sets and its applications”, Comput. Math. Appl., vol.49, pp. 757-763, (2005).
[7] A. Rosenfeld, “Fuzzy Groups”, J. Maths. Anal. Appl., vol. 35, pp. 512-517, (1971).
[8] R. Biswas, S. Nanda, “Rough groups and rough subgroups”, Bull. Polish Acad. Math.
vol. 42, pp. 251 (1994).
[9] T.Y. Lin, “A set theory for soft computing, a unified view of fuzzy sets via neighbor-
hood”, In proceedings of 1996 IEEE International conference of fuzzy systems. New
Orleans, LA, pp. 1140-1146, (1996).
[10] T.Y. Lin, “Application of Fuzzy Soft Set in Selection Decision Making Problem”,
International Journal of Engineering Trends and Technology (IJETT), vol. 42(7),
pp. 370-374, (2016).
[11] A.R. Roy, P.K. Maji, “A fuzzy soft set theoretic approach to decision making prob-
lems”, Journal of Computation and Applied Mathematics, vol. 203, pp. 412-418,
(2007).
[12] T. Som, “On the theory of soft sets, soft relation and fuzzy soft relation”, Proc.
of the National Conference on Uncertainty: A Mathematical Approach, UAMA-06,
Burdwan, pp. 1-9, (2006).
[13] K. Gogoi, A. K. Dutta, C. Chutia, “Application of Fuzzy Soft Set in day to day
Problems”, International Journal of Computer Applications”, vol. 85(7), pp. 27-31,
(2014).
[14] R.K. Bhardwaj, S.K. Tiwari, K.C. Nayak, “A Study of Solving Decision Making
Problem using soft set”, IJLTEMAS, vol. 4(9), pp. 26-32, (2015).
[15] R.K. Pal, “Application of Fuzzy Soft Set in Selection Decision Making Problem”,
International Journal of Engineering Trends and Technology (IJETT), vol. 42(7),
pp. 371-374, (2016).
[16] A.U. Rahman, M. Saeed, M. Ihsan, M. Arshad, A. Ayaz, “A conceptual framework
of m-convex and m-concave sets under soft set environment with properties”, Trans-
actions in Mathematical and Computational Sciences., vol. 1(1), pp. 49-60, (2021).
[17] R.M. Zulqarnain, Xin, M. Saeed, F. Smarandache, N. Ahmad, “Generalized Neutro-
sophic TOPSIS to Solve Multi-Criteria Decision-Making Problems”, Neutrosophic
Sets and Systems, vol. 38(1), pp. 276-292, (2020).
[18] M. Saeed, M. Saqlain, A. Mehmood, “Application of Similarity Measure on m-polar
Interval-valued Neutrosophic Set in Decision Making in Sports”, Neutrosophic Sets
and Systems, vol. 38(1), pp. 317-334, (2020).
[19] M. Saeed, M. Haris, “Smart Parking System Using Fuzzy Logic Controller for Alien
Cities”, International Journal, vol. 9(1), pp. 62-71, (2020).
[20] R.M. Zulqarnain, M. Saeed, M.I. Ahamad, S. Abdal, Z. Zafar, M. Aslam, “Ap-
plication of Intuitionistic Fuzzy Soft Matrices for Disease Diagnosis”, International
Journal of discrete Mathematics, vol. 5(1), pp. 4-9, (2020).
[21] M. Saeed, M. Hussain, A.A. Mughal, “A Study of Soft Sets with Soft Members and
Soft Elements: A New Approach”, Punjab University Journal of Mathematics, vol.
52(8), pp. 1-15 (2020).
[22] M. Saeed, M. Saqlain, N. Jafar, “Consumer’s Perception and Impact of pH on De-
tergent in Automatic Washing Machine Based on Fuzzy Logic Controller”, Scientific
Inquiry and Review, vol. 2(3), pp. 40-52, (2020).
[23] M. Saeed, M. Saqlain, M. Riaz, Application of Generalized Fuzzy TOPSIS in Deci-
sion Making for Neutrosophic Soft Set to Predict the Champion of FIFA 2018: A
Mathematical Analysis”, Journal of Mathematics, vol. 51(8), pp. 141-156, (2019).
Published
2020-07-17
How to Cite
1.
Khalifa HAE- W, Saeed M, Aslam MK, Mehmood A, Alodhaibi SS. Decision Making in Mass Media Using Fuzzy Soft Sets. Sci Inquiry Rev. [Internet]. 2020Jul.17 [cited 2024Sep.8];4(2). Available from: https://journals.umt.edu.pk/index.php/SIR/article/view/1649
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Copyright (c) 2020 Hamiden Abd El- Wahed Khalifa, Muhammad Saeed, Muhammad Kamran Aslam, Asad Mehmood, Sultan S Alodhaibi
This work is licensed under a Creative Commons Attribution 4.0 International License.
