Moderating Role of Employer Branding between Talent Acquisition, Talent Retention, and Banks’ Performance in Pakistan: Developing Countries’ Perspective

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The banking sector plays an important role in the growth and development of a country's economy. However, the sector's contribution to the growth and development of a country’s economy depends on its performance. It was found that Pakistan's banking sector is performing poorly as compared to the performance of the banking sectors of other neighbouring countries. The objective of the current study was to present a conceptual framework for the banking sector of developing economies, such as Pakistan with the goal of enhancing its performance. Literature indicated that through talent acquisition and talent retention, firms can achieve superior performance. Previous research found that talent acquisition and retention have a positive impact on a firm performance. Moreover, literature also indicated that the influence of talent acquisition and retention on a firm performance varies due to the employer's brand. Therefore, the current study proposed a conceptual framework to leverage the performance of the banking sector of Pakistan and examined how this relationship may vary when it interacts with employer branding. The conceptual framework would help to better understand the performance of the banking sector in the developing countries.