Discourse Analysis of Prominent Politicians’ Public Speeches

Pre and Post-Election 2013 Pakistan

  • Amna Iqbal The University of Lahore – Lahore, Pakistan
Keywords: language/power, , political discourse analysis (PDA), rhetorical devices, pre/post-election

Abstract

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The purpose of the study is to analyze the rhetorical devices: Repetition, modality, positive self- presentation, negative otherpresentation, ethnicity and figurative speech (metaphor, simile and personification) in pre and post-election speeches of relatively popular political leaders of Pakistan. The paper investigated the linguistic implications of these rhetorical devices. A qualitative content analysis of data (collected from a sample of fifteen prominent politicians) was undertaken to address the underlying research questions. Frequency of persuasive devices was measured to figure out the variation in pre and post-election data. The findings uncover that the politicians exploit persuasive devices to foster consent, demonstrate ideologies and assert power. The use of rhetorical devices seemed more or less context dependent.

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Published
2015-03-31
How to Cite
Amna Iqbal. (2015). Discourse Analysis of Prominent Politicians’ Public Speeches. Linguistics and Literature Review, 1(1), 1-18. https://doi.org/10.32350/llr/11/01
Section
Articles