Linguistic Impact: Exploring the Influence of Korean Dramas on Everyday Language of Pakistani Women

Asma Naz; Hafsa  Qureshi

doi:10.32350/llr.111.05

Asma Naz Capital University f Science and Technology, Islamabad https://orcid.org/0000-0002-8890-2505
Hafsa Qureshi National University of Science and Technology (NUST), Islamabad, Pakistan https://orcid.org/0009-0000-0737-7802

DOI: https://doi.org/10.32350/llr.111.05

Keywords: cultural Impact, K-drama, Korean language expressions, linguistic influence, Pakistani females

Abstract

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This study explores the linguistic and sociocultural impact of the Korean entertainment industry on Pakistani female audiences. This paper incorporates both, qualitative and quantitative methods of research. Grounded in Cultivation Theory, the research explores how prolonged exposure to Korean media shapes linguistic preferences and cultural inclinations. The long-term impact, due to the consumption patterns, unveiled the fact that there is an extensive impression of the Korean language on the language choices of Pakistani women. The reason behind the employment of such choices involves not only genuine appreciation but also staying updated with the trends of the world. The Korean language encompasses attractive intonation that captivates the attention of the listeners. In the research, sociocultural influence was highlighted because of the usage of Korean expressions in the daily use of the language of the participants. The present study investigated the wide range of Korean drama consumption, highlighted its linguistic impact, and the inspiration behind the language choices of the participants. Data was collected through a questionnaire to explore how exposure to Korean dramas affects language preferences and acquisition. For further research, this study also proposed some gateways between Urdu and Korean languages and the potential to incorporate diverse expressions in one’s language. The findings have provided the evidences of using Korean vocabulary and phrases in every day communication by Pakistani women in their informal conversation. Further, the study can be conducted to analyze the structural similarities between Pakistani and Korean languages which provide ease in adopting the Korean discourse.

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