Exploring the Role of Context in Management Innovation Generation: A Case Study of a Pakistani Business Firm

Umer Ayub; A. Rashid Kausar; Shajara Ul-Durar

doi:10.32350/jarms.32.04

Umer Ayub
A. Rashid Kausar
Shajara Ul-Durar

DOI: https://doi.org/10.32350/jarms.32.04

Keywords: Management Innovation, Indigenous Management Innovation Theory, Institutional Perspective, Contextual Factors

Abstract

Abstract Views: 54

Management innovation is an important source of sustained competitive advantage because of its context-specific nature. The current research contributes towards advancing an indigenous management innovation theory in the context of Pakistan. Previously, many studies have been conducted to build this theory in the context of developed economies. The current study draws mainly on institutional perspective. It explores how several individual and organizational contextual factors enable a business firm to implement a portfolio of new management practices to manage innovation in the textile sector. Data were collected through semi-structured interviews. It resulted in exploring three contextual factors which remain critical to produce specific management innovations imperative for a company’s success. The findings allow the construction of propositions through encouraging future research. The implications for management theory and practice are also provided.

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