Incorporating Customer Requirements in Designing Academic Graduate Program
A Case of Using Quality Function Deployment
Abstract
Abstract Views: 63
Course design is an important component in the success of academic programs. Design and execution of the academic programs according to the industry lead to the career success of university graduates. This study narrates the process through which the academic program Master of Science in Supply Chain Management (MS-SCM) was designed by a university in Pakistan based on customer demands, considering prospective employers as customers. In order to convert customer requirements into program courses, the technique of “Quality Function Deployment” (QFD) was used. The “House of Quality” (HOQ) was used to translate the customer requirements into
courses to be offered in the program. A small-scale survey of the managers involved in the recruitment of new graduates in their respective supply chain related departments from a variety of organizations was conducted in order to learn about the voice of customer. Based on the demands of the managers, courses with suitable content were identified that meet the requirements of potential employers. This study shows how by using QFD, providers of higher education can customize their academic programs to meet the requirements of the customers.
Downloads
This work is licensed under a Creative Commons Attribution 4.0 International License.
UER follows an open-access publishing policy and full text of all published articles is available free, immediately upon publication of an issue. The journal’s contents are published and distributed under the terms of the Creative Commons Attribution 4.0 International (CC-BY 4.0) license. Thus, the work submitted to the journal implies that it is original, unpublished work of the authors (neither published previously nor accepted/under consideration for publication elsewhere). On acceptance of a manuscript for publication, a corresponding author on the behalf of all co-authors of the manuscript will sign and submit a completed Copyright and Author Consent Form.
Copyright (c) The Authors
