Understanding the Experiences, Perspectives of Filmmakers, and Editors with Artificial Intelligence-powered Tools.

  • Tabinda Sadiq Bahria University Islamabad, Pakistan
  • Sana Masood Bahria University Islamabad, Pakistan
  • Akram Abdul Rehman Bahria University Islamabad, Pakistan
Keywords: Artificial Intelligence, Filmmaking, Editing, Qualitative Research, Workflow, Creativity.

Abstract

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This quantitative inquiry delves into the experiences and views of filmmakers and editors  regarding the integration of Artificial Intelligence (AI) powered tools into their editing workflows. Despite the growing prevalence of AI tools in filmmaking and editing, there is a notable gap in understanding how individuals in film making clearly understand and interact with such technology. Grounded in the theoretical framework of Human-Computer Interaction (HCI), this research targets to highlight the nuanced experiences of practitioners, exploring the various perceived benefits and disadvantages of utilizing the AI-powered editing equipments. Through a structured survey questionnaire utilizing Likert scale statements, data from 50 participants had been collected. Data was gathered through Google Forms and links were shared among filmmakers and editors. The findings provided treasured insights into the motivations behind the adoption (or lack thereof) of AI tools in editing workflows, contributing to the improvement of more user-centered technologies inside the area of filmmaking and editing.

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Published
2024-06-28
How to Cite
Sadiq, T., Masood, S., & Abdul Rehman, A. (2024). Understanding the Experiences, Perspectives of Filmmakers, and Editors with Artificial Intelligence-powered Tools. Media and Communication Review, 4(1), 186-203. https://doi.org/10.32350/mcr.41.09
Section
Articles