Globalization and the Pakistani Cinema

A Discourse Historical Analysis of In the Name of God

Abstract

Globalization as a vast phenomenon has a continuous influence on the world. The very tool as well as the output of globalization is English language that has become the lingua franca of contemporary societies. One cannot deny the crucial role of English in global context as English has become a global language. What makes it a global language involves a long history whereas the main component that has contributed to the current status of English is ‘power’. Thus, it is not wrong to suggest that English has become a power discourse. This study analyzes the impact of globalization and the use of English language as a discourse of power in Pakistani film Khuda Kay Liye (2007). The study is designed under triangular theoretical framework of Cultural Globalization by Appadurai (1996) and DHA (Discourse Historical Approach) by Wodak (2009). The study has used Relational Analysis (1990) by Carley as method of analysis. Findings of study authenticates that globalization has influenced Pakistani media wherein English language has become a power discourse that motivates, influences and subjugates not only national/local languages of Pakistan but has also become an indicator of intelligence.